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While eBay and Amazon are busy mailing toy catalogues, Walmart has taken its toy strategy to the next level by launching a digital ‘Toy Lab’.
In a move that mimics Amazon, eBay has unveiled a retro toy catalogue as it moves to profit from the demise of popular children’s retailer, Toys ‘R’ Us.
Omnichannel has been around for a few years now and it’s not just marketing terminology – it’s a marketing objective. If you don’t have a strategy in place, you’re already behind the curve.
Amazon is taking advantage of Toys ‘R’ Us’ US demise by sending out its first printed holiday toy catalogue, with consumers expected to receive copies in their mailboxes in the coming weeks.
Reports have surfaced claiming Amazon is looking to print and distribute a holiday catalogue, as the e-commerce giant tries to make a buck from Toys ‘R’ Us’ US demise.
Toys ‘R’ Us Australia’s Facebook page has been hit with thousands of angry comments from consumers that are outraged by the struggling toy store’s new gift card redemption policy.