Results for #user generated content: Close
The Power of User Generated Content

Building trust online is one of the toughest things a brand can do. By trying to ‘load the dice’ in its favour, a brand may wind up destroying that unspoken contract with its customers. Read...

By Power Retail | 13 Oct 2015
Let Your Customers Do Your Marketing

Anyone marketing towards a Gen-Y or Millennial audience needs to explore new ways to reach the most marketing-savvy and advertising-critical generation ever.

By Rory Betteridge | 17 Nov 2014
Infographic: Social Media and Millennial Shoppers

US research has simplified various generations into just two segments: Boomers and Millennials. Both shop online, but the two groups are influenced to buy in very different ways.

Reviews Key To Online Conversion, NZ Survey Indicates

In the digital age, it's all about engaging consumers in the spheres where they want to be informed and converse. New Zealand company, Solutionists discuss why consumer reviews and comments are key to online conversions...

RetailMeNot.com Acquired by WhaleShark Media

RetailMeNot, Australian-owned multi-million dollar coupon website, acquired by US-based online coupon and deals based marketplace, WhaleShark Media.

The Five Fingers of Death Part 3: User Generated Content

In the next chapter of "The Fiver Fingers of Death", John Lawson of ColderICE discusses why retailers should encourage user generated content - both the good and the bad.

By John Lawson | 04 Nov 2010
The Five Fingers of Death - Part 1: Sales

In the first of this five-part series, social marketing and e-commerce expert, John Lawson of ColderICE, reveals the Five Fingers of Death and how you can start utilising them to gain the competitive advantage.

By John Lawson | 21 Oct 2010
Digital & Social Media: Top Three Things Every Retailer Should Know

Interactive and digital specialist, Fi Bendall, shares her top three digital and social media tips that every retailer should know.

By Fi Bendall | 17 Sep 2010