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The Connection between Product Video and Conversion Rates

Jeremy Krause explains the connection between videos, engagement and conversions, and why "trust is the currency of the now, not the future."

By Jeremy Krause | 08 Apr 2019
Instagram to Roll Out Video View Counts

In an effort to increase advertising revenue, Instagram has announced the rollout of video view counts.

By Julian Thumm | 15 Feb 2016
Instagram Rolls Out 60-Second Video Ads

Instagram has rolled out a 60-second video ad feature in an effort to further drive advertising revenue across the platform.

By Julian Thumm | 05 Feb 2016
Etsy Adds Shop Videos Feature to App

Etsy has launched a new app feature that allows sellers to create, edit and upload video content to a seller's 'about' page.

By Julian Thumm | 29 Jan 2016
Looking Back: 2015 Online Retail Trends (Part 2)

Power Retail looks back at 2015 to examine the online retail trends that flew and failed, and looks forward to speculate on what 2016 has in store.

By Julian Thumm | 08 Jan 2016
Facebook Tweaks Advertising Policies, Again

In response to concerns from advertisers, Facebook as revealed some changes to its advertising policies for its video ads and its Instant Articles platform.

By Julian Thumm | 11 Dec 2015
Kogan Gets Physical

Long-time pureplay stalwart finally has a physical presence, launching a pop-up store in Melbourne. The message from Kogan: Never say never.

By Julian Thumm | 08 Dec 2015
YouTube Puts E-Commerce Into Video Ads

YouTube has debuted a new ad unit, Shopping Ads, which allows advertisers on Google's video service to place e-commerce functionality within popup ads.

By Rory Betteridge | 01 Oct 2015
TV Advertisers Are Being Lured To Facebook

The weekend saw social media platform Facebook launch a wave of new advertising products, with an intended goal of snapping up television advertisers.

By Rory Betteridge | 28 Sep 2015