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Black Friday: Examining the Launch of the US Xmas Retail Season

As Black Friday approaches we examine this US retail phenomenon and cherry-pick the differentiators amongst the throng of retailers fighting for holiday-spend.

Social Media Marketing Part 1: Playing Where the Big Boys Play

Mass marketing was once the domain of big brands with big bucks. John Lawson explains how social media has levelled the playing field for small businesses and savvy entrepreneurs.

By John Lawson | 03 Nov 2011