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The Connection between Product Video and Conversion Rates

Jeremy Krause explains the connection between videos, engagement and conversions, and why "trust is the currency of the now, not the future."

By Jeremy Krause | 08 Apr 2019
YouTube Introduces New Ad Formats

YouTube has announced its plans to launch ‘Ad Pods’ for desktops by the end of the year, and for mobile and TV screens in 2019.

By Sam McConnell | 27 Nov 2018
Myer Launches the ‘6 Second Sale’ on YouTube

Myer has today launched an online six second version of its Stocktake Sale, which runs exclusively on YouTube, offering its customers huge discounts within a window of six seconds to snap them up.

Hunting For George: How A $100 Video Delivered 100,000+ Views

Lucy Glade-Wright, co-founder of Hunting for George, a multiple finalist at the StarTrack ORIAs, shares the story of how one low budget video brought an audience of over 100,000 in 4 weeks.

Instagram Rolls Out 60-Second Video Ads

Instagram has rolled out a 60-second video ad feature in an effort to further drive advertising revenue across the platform.

By Julian Thumm | 05 Feb 2016
YouTube Puts E-Commerce Into Video Ads

YouTube has debuted a new ad unit, Shopping Ads, which allows advertisers on Google's video service to place e-commerce functionality within popup ads.

By Rory Betteridge | 01 Oct 2015
Facebook Expands Merchant Reach with Its Buy Buttons

Facebook is ramping up its e-commerce efforts, opening up its buy button feature to more merchants on the Shopify platform.

By Sam Gopal | 12 Jun 2015
Williams-Sonoma Launches Shoppable Videos with Visa Checkout

Visa and Williams-Sonoma are teaming up to offer shoppable YouTube videos with quick and easy online payment service Visa Checkout.

By Sam Gopal | 05 Jun 2015
Facebook Now Allows Embeddable Video Content

In a move seen by many to be a direct challenge to Google-owned video service YouTube, social media platform Facebook is now allowing its users to embed its video content directly into websites.

By Rory Betteridge | 26 Mar 2015