Jurlique Transforms Digital Customer Experience

Ally Feiam By Ally Feiam | 22 May 2019

Jurlique has unveiled its new website, leveraging personalised communications and strengthening customer loyalty.

Australian cosmetics brand, Jurlique, has announced the launch of its new global website, powered by Salesforce. Jurlique creates unique and natural skincare products and is considered an ethical and environmentally friendly brand. The brand harvests botanicals from its organic farm in the South Australian Hills and has been at the ‘forefront’ for natural skin care for over 30 years.

Its new website offers ‘impressive’ capabilities, such as leveraging consumer data to drive meaningful one-to-one personalised communications. The comms include content and product recommendations for the customer, no matter where they originally made a purchase.

Jurlique’s new platform also enables ‘efficient’ and ‘effective’ customer identification, management, data collection and analysis. This allows Jurlique to optimise its communication methods. As personalisation remains one of the most important strategies for obtaining customer loyalty, the new website offers personalised samples, gifts, VIP offers and more.

“Our customers are at the centre of everything we do and it’s imperative that they enjoy the same level of personalised service no matter the touchpoint, region, channel or device that they’re using to engage with Jurlique,” explained Fiona Moylan, Global Director, Digital, Data and eCommerce at Jurlique.

“In the age of the experience, it has never been more important to understand your consumer’s journey with your brand and how you can improve it. New technologies mean that we now have the opportunity to capture data and turn it into intelligence that amplifies experience and at Jurlique we want to ensure we are capitalising on this,” said Moylan.

Its new e-commerce platform has delivered ‘significant’ improvements in user experience, removed friction from the customer journey, and according to Jurlique, is already tracking well against business KPIs. The site has rolled out across Australia, as well as the U.S., Hong Kong and Europe.

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