Using the Force: Halloween Costume Searches, 2015

With Halloween looming, few people will be surprised to find out that Star Wars-related costume searches far exceeded all other movie-related costume searches.

However, people may be surprised to find out that searches for “Trump” were significantly more popular than Ironman. Seems like people are more interested in dressing like Trump (or, disturbingly, sexy Trump) than the Marvel hero. This is the world we live in.

Data released by SLI Systems, a worldwide e-commerce provider for mid-to-large size internet retailers and B2B sites, identified Star Wars as the big costume mover this year, with the Minions from the Despicable Me films following a distant second.

SLI studied site search activity across e-commerce costume retailer websites based in the United States, Canada and Australia, analysing more than 10 million consumer searches taking place between 1st September and 20th October, 2015.

costumes-chart-2015

 

“Blockbusters are again leading costume trends this year and Star Wars is an unmatched force with nearly 37% greater interest than Minions—the next closest film. Anticipation of Star Wars: The Force Awakens is clearly attracting new generations, adding to decades of loyal fan numbers,” said SLI CMO Tim Callan.

The data shows that people conducted twice as many searches for Star Wars characters than Frozen characters. However, given the impending release of Star Wars: The Force Awakens, which is set to be the blockbuster of the year, and the fact that Frozen is now more than two years old, this shift isn’t really surprising.

Retailers would do well to note this trend, as Star Wars is set to be the failsafe way to gather attention and drive consumer interest across a range of demographics this Christmas.

Here are the top five most-searched movie-themed costumes of 2015:

  1. Star Wars (includes searches for Leia, Darth Vader and other characters)
  2. Minions (includes searches for Despicable Me)
  3. Frozen (includes searches for Elsa, Olaf and other characters)
  4. Marvel Universe (includes Hulk, Thor, Ironman, Spiderman and other characters)
  5. Maleficent

SLI also released some additional search findings:

  • The top three most popular non-movie searches were: witch, pirate and zombie.
  • Teenage Mutant Ninja Turtle-related searches remained popular, coming in sixth place.
  • Supergirl (and Superwoman) was 3.5 times more popular than Trump and nearly five times more popular than Ironman, the least popular Marvel hero this season.
  • Searches for Trump stood out this season, with 38 percent more searches than Ironman.
  • Spiderman was the most popular Marvel hero.
  • Maleficent saw three times the searches compared with Princess Leia.

 

 

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