The Two-Way Wholesale Marketplace Connecting Brands and Retailers

Natasha Sholl By Natasha Sholl | 21 May 2019

With a strong female CEO and a tech team that’s grown to 33 percent women under her leadership, JOOR is digitising and centralising the wholesale process.

JOOR was founded in 2010 and is a leading B2B platform for wholesale buying. There are nine offices worldwide (NYC, LA, Paris, Milan, London, Madrid, Philadelphia, Melbourne and soon, Tokyo).

“We facilitate over 2,300 connections between brands and retailers daily. In 2018, we processed close to $10Billion in GMV across 1.2 million orders,” says Belinda Redmond, Regional Manager of Customer Success Auspac, JOOR.

Kristin Savilia was appointed CEO in 2017 when the company’s tech team included two women, making up only five percent of the team. Eighteen months later, the JOOR Tech Team (Engineering, Product and QA) increased to 33 percent women (well above the industry average of 13.5 percent).

When asked about what changes to the retail space Redmond has seen since the launch of JOOR, she was very clear: “The change is that e-commerce for wholesale did not exist before JOOR. Wholesale buying and selling was antiquated and manual prior to JOOR digitising this process.”

JOOR services 8,600 brands in 53 categories and 190,000 retailers in 144 countries. It has over 28 exclusive retail partnerships with enterprise clients such as Neiman Marcus, Bergdorf Goodman, Galeries Lafayette, Holt Renfrew, Shopbop, Al Tayer Group & Forty Five Ten to name a few.

But what does it actually do? “JOOR is a two-way marketplace that connects brands and retailers for smarter, easier and faster business. The cloud-based platform allows brands to create and share digital line-sheets, sell to new and current retail customers, manage orders and inventory and measure their business success with real-time data and insights,” Redmond explains.

“As both a brand and retailer, your orders are stored in one place and can be managed seamlessly,” she adds. “If a brand needs to change a price or cancel a style, this can be done on JOOR and then an updated Purchase Order sent through to the customer. We integrate with a number of ERP systems so information about styles, customers, inventory and orders can flow between the two systems, removing the need to have a team member manually changing.”

Retailers and brands are all aware of the pain-points relating to manual and inefficient processes, including data sharing and collection, order-taking, order confirmation, and inventory management. Current processes are usually time sensitive and strongly reliant on manual processes, leading to human error. In many cases there are also issues around limited visibility.

“This is why JOOR was founded. To streamline the wholesale process start to finish, by digitising and centralising it,” says Redmond. “When everyone is working on JOOR, you can spend less time doing manual translation and focus more on selling. All your data is funnelled through our data exchange and you can easily customise per retailer.”

In Australia, JOOR works with Seafolly, Dion Lee, Camilla, Zimmermann, Bassike, Alice Mccall, Tigerlily, Thurley, One Teaspoon, True Alliance Group, Trend Imports Group, Assembly Label, Speedo, The North Face, Rollas, Neuw Denim, The Horse, Spell & The Gypsy Collective, P.E Nation, Lover and more. Globally there is an extensive list, including Balenciaga, Louis Vuitton, Proenza Schouler, LOEWE, Rag & Bone to name a few.

We asked Redmond what trends and disruptors brands and retailers need to be aware of: “Retailers need to embrace innovation to remain competitive. With the state of retail in Australian being tough, retailers need to ensure they are being as efficient as possible to increase productivity and profitability. JOOR solves this problem by taking the buying process online, allowing brands and retailers to increase revenue, cut costs, improve customer experience and analyse their performance by use real-time reporting.”

“For smaller retailers, it is not financially viable to travel to tradeshows in the US and Europe each season to buy from international brands,” Redmond adds. “JOOR gives these retailers access to international brands and the ability to browse and shop their collections at the same time as their larger competitors.”

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