Jason Alexander to Become the Face of CatchOfThe Day

One of Australia’s best known pureplay deals sites, CatchOfTheDay has just announced its first every brand campaign, starring US actor and comedian Jason Alexander (best known for his character George Costanza in Seinfeld).

Booked for a year-long advertising campaign, which will mainly consist of outdoor displays, Alexander will become the face of CatchOfTheDay. He has also been booked to appear in exclusive video content to appear via the Catch website and during key shopping events throughout the year.

Jason Alexander to be the face of CatchOfTheDay
Jason Alexander and Co-founder of CatchOfTheDay, Gabby Leibovich

“Working with Jason is literally a dream come true for us,” said Gabby Leibovich, co-founder of CatchOfTheDay. “We have always been big fans of his, and when we started CatchOfTheDay we often joked about how great it would be to work with him. Jason is fun, cheeky and doesn’t take himself too seriously, which is exactly what CatchOfTheDay is about.”

A spokesperson for CatchOfTheDay also described Alexander as the “perfect fit” as a brand ambassador due to his universal appeal as a widely-recognised actor, allowing Catch to continue marketing to a very broad demographic.

Alexander said, “I am so happy to be working with CatchOfTheDay to help inject some fun into online shopping. The key to CatchOfTheDay’s success is its amazing deals, because it doesn’t matter who you are, everyone loves a good bargain.”

The partnership is CatchOfTheDay’s first significant investment into brand marketing. Since it was founded in 2006, CatchOfTheDay has been able to grow organically from a garage startup to one of Australia’s premier online shopping sites. This advertising campaign heralds the next phase of CatchOfTheDay’s business evolution as it continues to build locally.

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