The Managing Director of Bunnings, Michael Schneider, has announced the timeline for the hardware store’s e-commerce development project.
According to Schneider, Bunnings will launch its full e-commerce offering by 2020, 18-months after its first click & collect service, which is currently being tested at its Craigieburn store in Melbourne.
This comes after the business reportedly sold 20,000 special order products online last February and experienced high sales volume on a temporary eBay store in January.
With Bunnings currently accounting for close to 60 percent of its parent company’s earnings, Schneider is confident that a focus on expanding its product range, service offerings and improving customer engagement will help ensure the business stays ahead of the market.
As part of this plan, Bunnings is reportedly directing its attention to millennials and customers that lack the DIY skills to complete their home projects themselves. This tailored services approach will tie into its move into product categories such as tool storage and smart and internet-connected devices, as well as clothing and home safety.
Considering trade sales are estimated to account for close to 20 percent of the business’s overall sales, Schneider has also re-focused on the trade segment of the retail chain. This commenced with the launch of a new website for trade customers in November 2018 and will continue with the emergence of new product ranges.
Like IKEA, Schneider is also flexible when it comes to formatting new bricks-and-mortar stores, claiming each store will be designed to cater for the specific site and shopper demographics in the area, while also complementing Bunnings’ new online offering.
This comes after the Managing Director of Wesfarmers, Rob Scott, announced plans to drive sales at Bunnings by focusing on data analytics and digital technology during a strategy day presentation last year. Scot believes that Bunnings, along with Officeworks and Target, will benefit from the use of data to tailor the group’s products and services to what customers actually want.
Bunnings was recently a finalist for the ‘Ones to Watch’ award at the 2019 All Star Bash thanks to its recent investments in the e-commerce sphere.
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