Catch Goes Multichannel

Natasha Sholl By Natasha Sholl | 14 Aug 2018

Catch goes ‘futuristic’ with an old-school revisit of retail’s brick-and-mortar roots, opening a pop-up at one of Australia’s busiest shopping centres.

Catch Group has announced the launch of its pop up concept store in Melbourne’s Chadstone shopping centre, opening in early October.

Catch of the Day rebranded as the Catch marketplace over a year ago, in direct competition with the likes of Amazon and eBay. The pop up store promises shoppers a “unique shopping experience”, coupled with a curated range of deals. The store will feature a daily rotation of deals and a selection of products at competitive prices.

“The shop is built for a digital future,” says Nati Harpaz, CEO of Catch Group. “We’ve worked with Australia’s leading retail designers to ensure our offline offering is as innovative and exciting as our online one – that will be reflected in every inch of the shop’s layout, the daily line-up of Catch bargain and its energetic atmosphere.”

Given the timing of the holidays ahead, many of the deals will be focused on sports, tech fashion, homewares and more gift ideas for dads. It will continue trade over the Christmas period to capitalise on holiday shopping as well.

“The store gives us an opportunity to get closer to our fans and customers and to showcase the best of Catch in a physical environment,” Harpaz said.

Catch is not the first marketplace to go multichannel. eBay, Amazon and Tmall have all opened retail pop ups in the last few years. It will be interesting to see what Catch’s presence in one of Australia’s biggest shopping centres will do for brand awareness and consumer loyalty.

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