Facebook and Instagram have announced changes to limit time spent on its platforms. How will this change consumer behaviour and what impact will it have for online retailers?
In what may come as a surprise, Facebook and Instagram has announced that its latest upgrade will allow social media users to limit the amount of time they use the apps.
The latest update will mean that social media addicts can use a timer, notifying them when they have reached their daily limits. There will also be visual representations available so that users can see how much time they have spent on the apps in graph form. While the results may shock many users, will it be enough to actually change social media habits?
Australians are prolific multiscreeners, often watching television while scrolling Instagram and shopping online simultaneously. In fact, 33 percent of us access content on two or more devices while watching television.
It will be interesting to see how these updates impact the way Aussies ‘mindlessly’ scroll, and equally, to see if online retailers notice any change in consumer spending habits.
A recent post by Facebook acknowledged the detrimental impact of social media on well-being with the results showing it was about how the medium was used. CEO of Facebook Mark Zuckerberg said: “We want the time people spend on Facebook to encourage meaningful social interactions.” The recent changes seem to reflect this thinking, limiting ‘mindless scrolling’ or getting stuck in the instagram rabbit-hole, and instead encouraging active engagement.
So, will Aussies opt-in? And what impact, if any, will this have on how we engage with social media apps? Will a cut in the quantity of time spent lead to more quality time? Or are we such prolific users of social media that the changes will have zero impact at all?