In a major boon for the Australian activewear brand, Lorna Jane has signed a deal with US fashion retail giant Nordstrom to sell its products through the company’s stores throughout North America.
The deal sees Lorna Jane, which was close to being sold off for $500 million last October, become the first Australian activewear brand to be sold through Nordstrom’s network of 117 stores throughout the US, Canada and Puerto Rico.
“We’re always looking for the best the market has to offer,” commented Nordstrom Vice President and Divisional Merchandise Manager, Kristin Frossmo, in a press release. “We felt Lorna Jane was a great fit for us, offering fun, colourful merchandise on a regular basis.”
“It’s great to see leading retailers such as Nordstrom recognise that activewear is fashion wear and the category is here to stay,” added Lorna Jane CEO, Bill Clarkson. “Lorna Jane is now well on the way to becoming a great global brand and the best is yet to come.”
Founder of Lorna Jane and Active Living Advocate, Lorna Jane Clarkson, said the partnership with Nordstrom was finalised in the midst of Lorna Jane opening its first store in Paris, through major upmarket department store Galeries LaFayette.
“We have seen an abundance of international brands come to Australia recently, and I am so proud to be able to take a 100 percent Australian brand to the world and teach women in every corner of the globe about Active Living,” Clarkson said through a press release. “Women around the world are finally realising health is their most important asset and I hope this partnership with Nordstrom and our expansion into France encourages more women to embrace Active Living and lead healthy and active lives.”
Lorna Jane has 150 stores in Australia, with a further 42 stores in the US and additional stockists in 54 other countries, including House of Fraser in the UK and Breuninger in Germany. Lorna Jane joins Australian footwear retailer Shoes of Prey at Nordstrom, which has been opening new stores within Nordstrom locations at a regular pace.