Fast delivery is a stumbling block for many retailers, but how important is it, and how should it be prioritised when it comes to long-term strategy?
Fulfilment has long been heralded as the market differentiator and this has been confirmed by recent research from Zoom2u, which reveals that 66 percent of Australians say they would be more likely to purchase from a company which offered ‘new age delivery options’. This includes 3-hour delivery services, live tracking and the ability to contact the driver.
Further insights into the results of this research shows that almost fifty percent of Australians have been influenced by delivery options when it comes to completing a purchase or not. While the feasibility of extremely fast delivery times for retailers is still under question, one in three respondents noted that being able to receive a product within three hours is important to them.
Delivery options are equally as important when it comes to influencing purchase behaviour for both males and females. Differences arise when age comes into play with 18 to 25-year olds the most likely to be influenced by ‘new age’ delivery, followed by 26 to 33 year olds. This is crucial for brands to keep in mind as part of their strategy moving forward, especially given the younger consumers who will be entering the online shopping realm in the next few years who have a completely different experience of what retail means to them and much higher expectations than ever before.
“Research demonstrates that consumers are craving these ‘new age’ options that provide them with faster, and better quality, deliveries,” said Steve Orenstein, Founder and CEO of Zoom2u.
“Especially in today’s current retail climate, finalising sales is more important than ever,” Orenstein adds. “This research highlights that by adopting delivery options that are powered by innovative technology, businesses have the potential to increase their number of orders by 66 percent, which can be the difference between a thriving business and shutting up shop for many.“
In addition to ‘new age’ delivery, Orenstein also highlights that a flawless customer journey, engagement and customer service are all key to conversion and retention.