Officially enabled in Google Home and Google Home Mini, as well as eligible Android and iOS smartphones, Officeworks customers now have a new channel to engage with the stationery retailer, using five words to kickstart the conversation: “Ok Google, talk to Officeworks”.
From searching product information and checking product availability in-store, to finding store locations and trading hours, customers have access to information of more than 35,000 products online and 165 stores across the country, with their voice.
Google Assistant also allows Officeworks customers to add products to their ‘shopping list’, and in a few steps, place an order on the Officeworks website.
Officeworks customer experience and e-commerce manager, David Pisker, says that the integration of Officeworks with Google Assistant is continuing proof of the retailer’s commitment to offering Australians a seamless multichannel experience. “We are excited to provide customers with another way to engage with our brand anywhere, anytime and in any way they want.
“It’s easier than ever to manage different aspects of your home and office ahead of time or from a remote location. Our aim is to educate Australians on how this smart technology can benefit their everyday lives.”
Officeworks partnered with its digital agency partner, First, to deliver its Google Home project. “Voice is the next stage of how people will explore the web and interact with Brands and Companies alike. Already 20 percent of Search on Google is performed via voice and this will grow to over 50% by 2020,” says head of operations at First, Matt Ware.
“Companies, like Officeworks, who adopt this medium early will be well ahead of their competitors in terms of understanding how their customers want to talk with them and what answers to give in return to assist. We are very excited to be working with Officeworks to bring such an innovative tool to market.”
Pisker says that customers have responded positively to Officeworks’ broader smart home and office range, with increasing awareness and interest resulting in more than 250% sales growth in the category year-on-year.
This announcement comes weeks after Officeworks’ launched its two-hour click-and-collect service, which along with its free same-day delivery, provides customers with a more seamless omnichannel shopping experience.