Australia’s big name retail brands complain they are doing it tough due to the rise of online retail. As it turns out, they are the ones who are really capitalising on the virtual shift.
The Online Ratings report from Nielsen shows that JB Hi Fi, The Good Guys and Dick Smith exhibited positive growth online between October and December 2011. The survey shows that the rise of mobile devices accounts for a large part of the success.
- Consumer electronics sites grew in Q4 by over 50%
- The number of average daily unique users accessing the internet via mobile devices shot up by 83.9% in 2011
- Westfield search traffic grew by 61% in Q4 2011
“What we find is that when people own smartphones, be they iPhones or Android devices, they will use the internet on their mobile a lot more,” said Matt Bruce, Nielsen’s Managing Director for media audience measurement.
“The traditional retail brands are still staying strong online,” Bruce told Channel News, “but across the board, we saw a big increase to retail websites from Coles and Woolies to JB Hi Fi and Harvey Norman.”
While the large, established retailers have been complaining about competition with online only stores, Bruce points out that only one pureplay price comparison business, Oo.com.au, makes it into the list of top online retail sites visited by Australians.
The top Australian online retail sites were collated in the following chart by The Australian.