Super Retail Group’s Omnichannel Focus

Natasha Sholl By Natasha Sholl | 30 Apr 2019

Super Retail Group has posted encouraging results with CEO Anthony Heraghty telling investors of his initial focus in his first 100 days.

Super Retail Group today provided a trading performance update and outline of the Group’s priorities. Anthony Heraghty started his tenure as CEO in February this year and told investors that the focus of his first 100 days included exploring further opportunities for a seamless omnichannel experience, supply chain integration and simplification of the operating model to remove duplication.

For the first 17 weeks of the second half of the 2018-2019 financial year, the company reported growth across its four major businesses, Supercheap Auto (up 4.2 percent), Rebel (up 4 percent), BCF (up 5.3 percent) and Macpac (up 2 percent). The Group as a whole, which has a network of 688 stores across Australia and New Zealand, posted a 4.3 per cent lift in sales for the 43 weeks to April 27.

“Our trading performance is encouraging in a tough environment and confirms the underlying strength of our business and our brands. Our extensive network of stores, sector-leading brands, loyal customer base and expanding e-commerce capability form a powerful combination that sets us apart from existing competitors and new entrants to the retail sector in Australia and New Zealand,” said Heraghty.

“We will continue to enhance our omni-retail channels to provide our customers with multiple touchpoints to engage with our businesses and leverage further growth for the Group. Our strong customer base presents significant opportunities to capitalise on the potential of our brands.”

In February, the company announced a net profit after tax of $71.7 million and, after adjusting for items not included in total segment net profit after tax, normalised net profit after tax of $81.6 million (an increase of 8.9 percent over the prior comparative period).

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