TOMS Launches Initiative to Help Aussie Youth

Natasha Sholl By Natasha Sholl | 17 Apr 2019

Many retailers talk the talk, but TOMS has been walking the walk since 2006. The latest in its charitable giving projects is the launch of its Stand for Tomorrow initiative.

Footwear and lifestyle brand TOMS has announced the launch of its Stand for Tomorrow initiative in Australia. TOMS is best known for its One for One model, where it donates one pair of shoes to a child in a developing nation for every pair of shoes purchased by consumers. The brand launched in 2006 and has since donated 86 million pairs of shoes. Its charitable model expanded to help provide sight restorations and safe water to communities in need around the world. Stand for Tomorrow will see TOMS’ Australian impact reach beyond the existing giving model. Through this initiative, TOMS partner project-based investments with local non-profits and changemakers across the globe. Melbourne-based streetwear brand HoMie has been announced as the first recipient of the Stand For Tomorrow grant. HoMie is a social enterprise that uses 100 percent of its profits to provide new clothing, training and job opportunities to young people affected by homelessness or hardship. The grant to deliver vital services through its monthly VIP shopping days between where young people are able to receive five free items of clothing, food, haircuts and beauty services. “We’re really humbled to be the first Australian grant recipient through TOMS’ Stand for Tomorrow. Our VIP shopping days seek to increase social inclusion, connectedness and confidence in young people affected by homelessness or hardship, and these funds will help us impact a potential 225 people in need over the next five months,” said Marcus Crook, Co-Founder of HoMie. “TOMS was founded on the simple belief that we can build a better tomorrow, together. But building a better tomorrow means there is always more work to be done today. TOMS will always innovate in line with the most pressing issues society faces, and the evolution of the original One for One giving strategy is reflective of this,” said Stephen Younane from TOMS Australia. With the retail landscape changing, many brands are finding that partnering with charities and focusing on social corporate responsibility is important to stand out from a crowded marketplace. TOMS however, launched with this very concept at its core, and has never wavered from its founding mission. In January, 2019, TOMS also announced that it is a Certified B Corp®, an acknowledgement ensures that TOMS will continue its commitment to high verified standards of social and environmental performance, transparency and accountability. Like this story? Visit and sign-up for the free Pulse Weekly Newsletter for more essential online retail content.

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