Walmart has been hard at work improving its cross-channel shopping experience, with its new online app for store associates the latest move in its fight to gain a share in the global e-commerce market.
Walmart has taken to its blog to tell consumers all about its new in-store shopping app, which reportedly gives customers the physical experience of bricks-and-mortar retail with the convenience of online shopping.
“We’ve introduced a new in-store app that gives our associates the power of Walmart.com right at their fingertips,” the US department store wrote online.
To combat the disappointment that inevitably follows when a customer visits a Walmart store only to find the item they are looking for is out-of-stock, the omnichannel retailer has given its workers a new app that allows them to help shoppers find their desired product in-store and then purchase it online. Consumers are also given the chance to pay for the product in cash or via card and have their goods delivered to their home, or to the store.
“You can pay however you want – with a new cash or cheque option, credit card or Walmart Pay”, Walmart said.
When a store associate finds the desired product via the online app for the customer, they will then print a ticket that can be taken to the cash register to finalise payment for the goods.
Officially launched this week, Walmart has reportedly been trialling the app over the last few weeks, along with new self-serve kiosks at the end of aisles that are being tested in 20 stores.
Walmart has been taking great strides in the e-commerce market of late, reporting last month that its online sales had grown by 43 percent in Q3, while comparable sales across all of its channels grew 3.4 percent to bring total revenue for the quarter to $124.9 billion.
“We have momentum in the business as we execute our plan and benefit from a favourable economic environment in the US,” Walmart’s President and CEO, Doug McMillon said.
“We’re accelerating innovation and utilising technology to shape the future of retail. We’re making shopping at Walmart faster and easier. With the holidays approaching, customers can count on Walmart to save them money, and we’ll also provide busy families with another important gift – time back in their day.”
This news came as eMarketer released its latest projections, indicating that Walmart will soon be the third biggest online retailer in the US, trailing behind eBay and Amazon.
By the end of this year, eMarketer says Walmart will have control of four percent of America’s total e-commerce sales, equating to $US20.01 billion. This figure is up from 3.3 percent in 2017. The company’s online revenue is generated from a culmination of Walmart.com sales and purchases made through Walmart-owned Sam’s Club and Jet.com.