From A to Z – we dribbled over Amazon launching for nearly a year, now Zara.com.au is officially open for business. What do you think retail professionals?
It’s another rough day for everybody else in fashion as Spanish juggernaut Zara launches its official Australian online store. With a flash of blue steel and 10,000 pouts, Zara is the latest big international name to push into the crowded digital fashion space.
Launching with free shipping (on purchases over $75) and free returns, Zara is also offering same day delivery in Sydney plus click and collect. Its 30 day returns policy matches rival and local pureplay fashion leader The Iconic, bringing serious competition to all online fashion retailers in this region.
It has been reported that Zara takes on average one week to get a new product onto its shelves, with the industry average being six months. It sells around 12,000 new items per year and maintains a zero-advertising policy, choosing rather to invest funds into its store. Zara.com has over 150 million website visits every year, according to the retailer, and a brand value of $11.3 billion USD.
Have a good look through the new Zara website here and share your thoughts, we’d love to hear our audience’s comments on the new AU site.