Alibaba Opens Headquarters in Melbourne

By Prinitha Govender | 06 Feb 2017

Alibaba Group’s executive chairman Jack Ma attended an opening ceremony for a new office in Melbourne over the weekend, that will serve as headquarters for Alibaba’s operations in Australia and New Zealand.

Chinese e-commerce giant Alibaba Group is growing its business in Australia, including launching a new base down under as the company continues to expand its footprint overseas.

“With a local office and expert team, Alibaba Group will help Australian and New Zealand businesses share their world-famous products with billions of customers around the world,” Ma said in a statement.

The Melbourne office is led by ANZ managing director Maggie Zhou, a 17-year veteran of the company who most recently served as deputy general manager of cross-border B2C shopping site Tmall Global. Zhou and her team will support the 1,300 Australian and 400 New Zealand businesses selling on Tmall and Tmall Global, while also working to bring new merchants onto the platforms.

“A physical Alibaba headquarters is a key step in ensuring Australian businesses have the support and information they need to succeed in China and the rest of the world,” Zhou said in a statement.

The Melbourne announcement was part of a larger tour of Victoria and New South Wales by Ma over the past two days. On Friday, he met with Prime Minister Malcolm Turnbull in Sydney to discuss his proposal for an e-World Trade Platform (eWTP), which Ma wants to establish to give small and medium enterprises greater access to the global economy via the internet. Ma has pushed for the establishment of the eWTP for the better part of a year, earning it special mention in the official communiqué of the group of 20 nations following its meeting in Alibaba’s hometown of Hangzhou, China, last September. Prime Minister Turnbull visited Alibaba’s headquarters at that time as well.

Alibaba emphasised that it wanted to deliver more than just e-commerce services to Australian businesses and consumers. The goal is to “to build the entire operating infrastructure needed to enable local businesses to expand globally,” Zhou said, including cloud computing, online payments and logistics.

Last year Alibaba Group’s cloud-computing arm, Alibaba Cloud, opened a data centre in Sydney, and now more than 1,000 bricks-and-mortar stores across Australia and New Zealand accept Alipay, the e-wallet app owned by Alibaba affiliated company Ant Financial. Further expansion in these areas, as well as travel and digital entertainment, are planned for Australia and New Zealand, according to Zhou. Alibaba’s international B2B website has been operating in Australia since 1999.

alibaba group australia new zeland headquarters melbourne ceremony

Also on Friday, Ma donated $20 million through his Jack Ma Foundation to the University of Newcastle for a new scholarship program. The money will support disadvantaged students at the school, particularly those with a demonstrated commitment to cross-cultural understanding and social justice, the university said in a release.

Alibaba and Australia Post Strengthen Ties

In a separate development, Alibaba stepped up its partnership with Australia Post, signing a memorandum of understanding that will bring the state-run logistics company to Southeast Asia’s e-commerce market through Alibaba-owned Lazada Group. Pilot online stores are planned for Malaysia, Singapore and Indonesia for later this year. The MOU also states that Australia Post will work with Alibaba’s logistics arm, Cainiao Network, to improve data integration and develop a co-branded, cross-border delivery service for Australian outbound parcels destined for China.

“Our enduring relationship with Alibaba will allow local Australian businesses to access the biggest online marketplace in the world,” said Australia Post’s chairman, John Stanhope, in a statement.

The two companies first partnered in 2014 when Australia Post set up a storefront on Tmall Global that connected Australian SMEs with Chinese consumers. Australia Post then provided the logistics necessary to get the orders to China.



10 thoughts on “Alibaba Opens Headquarters in Melbourne”

  1. Keith Bartley says:

    I have ordered an ozone generating machine from China. I would have used Alibaba but I could not
    figure out how to use your site. A phone contact number with someone to help with advice
    would be of great value.

    Keith Bartley

  2. Stan Bates says:

    does anyone know the phone No of Alibaba’s melbourne office or the physical address of the Melbourne office

    1. Honeya says:

      Australia and New Zealand Office:

      Level 2, 411 Collins Street,
      Melbourne, Victoria,
      but I didn’t see a phone number

  3. Grace says:

    Great advance for Australian businesses and our relationship with China, good on you Jack Ma. A wonderful donation to the University of Newcastle. Very generous. Thank you for your detailed article.

  4. Ray says:

    They really need to have a local phone number as I want to make a major complaint about a company they promote named WS Victory Storage Equipment Manufacturing Co.Ltd that supplied my company with over 50K worth of product that was supplied in all the incorrect measurements and now refuse to reply to my many emails, this is disgusting this Nanjing company needs to be exposed for it’s actions

  5. Sandra Hogan says:

    Is there an Australian phone number or email contact yet?
    I can’t see the point of having an office here if they cannot be contacted.
    I need to speak with someone regarding the company shares, not a sales issue.

  6. Hi Sandra, Power Retail is a news publication. While we publish stories about Alibaba, we do not deal with them directly. I believe they have a physical address in Melbourne but we aren’t familiar with a local contact number or email address for the company. Kindest, Prinitha

  7. Derek Cosburn says:

    My name is Derek Cosburn.
    I ordered 1 pair of Jack Willden shoes black and received them.
    I ordered another 3 pair and received them.
    I ordered 1 paur Z6 brown toe shoes and received them.


  8. Paul S Hodgson says:

    I am at 411 Collins Street at the moment. There is no access to the 2nd floor and there is no answer on the intercom at the front door. I am busting with frustration not being able to contact them. It is 12.43pm Thursday 28th September 2017. I only want to speak to someone.

    1. Lee says:

      Hi Paul are you able to contact them at all?

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