Amazon AU Unveils Week One Results

Amazon Australia has revealed the results of its first week of trading in the country following its launch on 6th December. Which categories were the best sellers amongst Aussie online shoppers?

Amazon Australia has today revealed to Power Retail the best-selling products since launching its retail offering here one week ago, with tech outshining as eight of the top ten products purchased fall into that category.

The e-commerce company says that its top four best-selling items are video games with FIFA 18 PS4 topping the list, closely followed by CALL OF DUTY: WW2 PS4.

The popular non-tech items to make it to the top ten were books, with Australian author, Scott Pape’s The Barefoot Investor coming in at number seven and Jamie Oliver’s 5 Ingredients – Quick & Easy Food ranking as the eighth best-selling product in Australia.

With The Last Jedi premiering in cinemas in Australia today, it isn’t surprising that two of the best-selling products on the list are Star Wars related.

“In the run-up to Christmas it is not surprising to see video games featuring prominently in the top ten. Outside of the top ten, Australians have been buying everything from daily essentials, including nappies and socks, to bigger purchases such as wearable tech and cameras,” says Rocco Braeuniger, country manager of Amazon Australia.

“We focus on the Australian customer and on long-term success. With this in mind, we continue to work hard to deliver great customer experience and fast delivery; and to provide customers with an ever-increasing selection of products at low prices.”

New South Wales, Australian Capital Territory, Victoria, Queensland, Western Australia and Southern Australia reflect this love of tech with their top five best-selling products being entirely technology based. Only Tasmania and Northern Territory buck the trend with books, makeup and household goods making it to their top five best-selling products.

New South Wales is the state to have made the most purchases with the Kindle Paperwhite being its most popular product, according to Amazon Australia.  Despite the trend for tech, the first purchase made on was L’Oreal Paris True Match Foundation.

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