Aussie Start-up Sendle Inks Deal to take on Australia Post

By Sam Gopal | 30 Jul 2015

A partnership between new start-up Sendle and delivery service Toll will provide small businesses with an alternate logistics solution to Australia Post.

Sendle, an Australian delivery start-up that’s bringing a fresh touch to the postal service, today announced a partnership with Toll, one of Australia’s largest delivery networks, to unlock delivery services for small businesses that are normally reserved for big businesses and enterprise.

Toll joins delivery partners such as Fastway and Couriers Please in Sendle’s expanding network. The partnership integrates Toll’s major delivery network into Sendle’s offering, to deliver an efficient delivery and support solution targeted at small businesses in Australia.

“Today’s partnership with Sendle allows us to provide the Toll experience and delivery service to a large number of small business customers, who we haven’t been able to work with in the past”, explained Luke Condon, Head of Toll Consumer Delivery.

Sendle CEO James Chin Moody told Power Retail:

“The future is in creating partnerships to make beautiful solutions for customers. Sendle is unique in that we are unlocking big business logistics infrastructure to small business, which has only had one option in the past. What we bring to the party is a laser focus on making it easy for small business to manage their parcels deliveries from start to finish, so that they can get on with doing what they do best – building their business.

“The Toll partnership is significant because it broadens our reach all across Australia. It completes Sendle’s delivery network, such that we can now deliver packages Australia-wide at a flat rate, for less than it costs to go to the post office. We are really excited to be working alongside Toll to provide enterprise level parcel delivery services to small businesses.

“The power of this partnership with Toll lies in their fleet, coverage, experience and reputation. We’re looking forward to bringing our technology and understanding of what small businesses need when it comes to parcel delivery.”

Through Sendle’s technology, which is custom built upon enterprise-level cloud-based infrastructure, the company provides small businesses with a frictionless door-to-door delivery service, an online booking system, active tracking and support on every parcel, signature on delivery and an easy returns system for customers. With Toll joining the network, Sendle now harnesses over 3,000 delivery vehicles that deliver over 70 million packages a year.

Sendle’s nationwide delivery network means Australian businesses can now send up to 25kg door-to-door for $9.75 in the same city and $24.75 nationally – a fraction of what it currently costs at the post office. It’s envisaged that customers using Sendle will save money, save time and have full control of the entire process from pick-up to delivery.

“Our focus is now on building the best and most frictionless solution for small business and consumers in Australia. And then we look forward to broadening our reach even further.”

The news comes a week after Australia Post announced a new partnership with e-commerce software company ShipIT in a bid to help online retailers expedite their shipping processes. AusPost has been making further ingrains into the e-commerce space as to save it from a rapidly declining letters business.

Andy Powell, Director at Agile Commerce Consulting, believes we’re increasingly seeing collaboration in order to offer businesses complete solutions:

“This partnership is a sign that in the logistics space there is a recognition that collaboration is the way forward, particularly when it comes to the full end-to-end solution comprising smaller parcel freight services, formerly an AusPost fortress, and larger LTL offerings, which has been the strength of major 3PL networks. So to compete effectively organisations have to come together.

“Increasing the options available for online retailers is a great thing and a good step forward for the online supply chain.

“With AusPost, interestingly ShipIt provides the order management capability across the top that gives it the full package.”

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