America’s post-thanksgiving Black Friday holiday sales seems to have lucratively voyaged into Australia with local retailers reporting Friday as one of their biggest online shopping days.
Despite Amazon’s failure to launch on Black Friday, Australian consumers embraced online shopping on Friday, spending over $200 million on their smartphones alone.
Local retailers have jumped onto the Black Friday bandwagon, with some of the big names like Myer, Sephora, Portmans, David Jones and even Woolworths offering a range of Black Friday specials.
Online shopping events like this and Click Frenzy will likely grow Australia’s e-commerce pie with analysts predicting it will move from the current 8% of total retail closer to 15% as it is in the US and Europe.
In the US, Black Friday sales raked in an estimated US $5.03 billion online (AU $6.6 billion) according to Adobe, with smartphones accounting for 44.6% of site visits and 26% of revenue.
In Australia, Sydney proved to have the highest percentage of Black Friday shoppers (34%), followed by Melbourne, Brisbane, Perth and Adelaide.
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