Borders to Rebrand Its Online Bookstore – Bookworld

By Grant Arnott | 31 Jul 2012

The Borders brand is set to disappear forever from the Australian market, as the once prominent retailer rebrands its online bookstore Bookworld this August.

The last vestiges of the once-venerated Borders retail chain are soon to be gone. Under the Pearson publishing umbrella, the Borders online store will disappear and rebrand in August as www.bookworld.com.au, promising millions of books, e-books, CDs and DVDs to choose from. The new store will offer free shipping on all purchases.

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