Bye Bye iTunes: The Future of Apple

Ally Feiam By Ally Feiam | 03 Jun 2019

As music streaming technology develops, it’s time to say goodbye to an old friend: iTunes. Apple is said to phase out the 18-year-old streaming platform in a bid to create a ‘new era of Apps and Devices’.

Apple is phasing out its content download and streaming platform, iTunes. For almost two decades, the iTunes store is coming to an end, according to several rumours online. All of iTunes’ social media posts have also been removed.

According to Bloomberg, Tim Cook, the CEO of Apple, will be removing iTunes in its new era of ‘Apps and Devices’. In the days leading up to the annual Apple Worldwide Developers Conference (WWDC), it’s expected that Cook will announce the fall of the 18-year-old service. Along with the move away from the streaming platform, Cook will unveil a new line of products, shifting the focus from the iPhone and Apple Watch.

What’s Replacing iTunes?

As one window closes, another opens – well, in this case, three will open. Three new desktop applications have launched in the wake of iTunes’ demise – Music, TV and Podcasts. These will be used to house and manage the data stored for consumers. “The transition might not be finished for a couple of years, but this is the strongest push Apple has made toward the unification of its two platforms,” explained developer Steven Troughton-Smith. “Apple and developers can put more effort into one version of things instead of having to build everything twice.”

The tech giant is planning to revamp its entire App software, first by removing the marketplace platform. Secondly, it’s polishing the native and core apps, including tweaking Maps, Health, Apple Books, Home, Messages and Mail. Moreover, Apple will also merge the Find my iPhone and Find My Friends into one comprehensive application.

What Happens to Consumer’s Purchases?

Anyone who owned an iPod, iPad or iPhone since 2001 will have some music, videos and podcasts purchased and stored on iTunes. There are currently more than 800 million iTunes users, with over 37 million songs, one million podcasts and 40,000 music videos on the platform. However, just because the platform is shutting down, it doesn’t necessarily mean that the content will disappear with it. “If you’ve got content purchased through Apple, it’ll still be on record with them and should be accessible on compatible devices,” said Alex Kidman from Finder.

The Future of Apple

The future of Apple has been on a lot of tech-savvy lips in recent years. In 2015, Tim Cook released the Apple Watch. Despite its success, the smart accessory has not made quite as big an impact as the iPhone, which was released in 2006 by the late CEO, Steve Jobs. At the WWDC event, Cook is said to explain the future of the Apple Watch, with plans to showcase its independence from iPhones and iPads thanks to new software. The revamped software also reduces the need to rely on laptops, with apps that have the capability to run on any Apple device.

There are future areas of growth for the tech giant, such as the implementation of Augmented Reality (AR) in certain apps. In 2016, it was rumoured that Apple would release its own pair of AR glasses, but they have not been announced officially or seen on shelves. However, according to Bloomberg, the AR glasses may see the light of day by 2020.

The WWDC event takes place on June 4th, where the future of Apple and its technology will be decided. Although many consumers are left feeling bereft and confused about the fall of iTunes, it now belongs in the nostalgia age, along with CDs, vinyl and VHS. Welcome to the digital age.

Like this story? Sign-up for the free Pulse Weekly Newsletter for more essential online retail content.