How Will MYSALE Strategise for 2017?

With the new year looming upon on, Carl Jackson speaks candidly about his strategy for MYSALE and insights for the e-commerce industry come 2017. Jackson says Amazon will raise the bar in terms of the delivery and the returns customer proposition.

MYSALE chief executive Jackson says a good defence strategy, investing in data and cogitating options for international expansion are the key considerations as the online shopping hub prepares for the year ahead. Below are Jackson’s insights and key strategies for 2017:

“Defence Strategy

2017 is about ensuring we have robust defences in place to maintain our position (at MYSALE) as the largest off-price fashion and homewares retailer. I suspect the arrival of Amazon is going to impact on the electrical, general merchandise, books, and to a lesser extent the food retailers, not off-price fashion.

Amazon will raise the bar in terms of the delivery and the returns customer proposition.

The growth of marketplaces will continue to be an important trend as brands become agnostic with regards to the channels of distribution. Again, we are well placed with the recent acquisition of the deals direct, and, websites which allows us to continue the development of our retail marketplace platforms complementing our traditional “flash sale” websites.

Investment in Data

Investment in data and mobile will accelerate. My view is that companies will develop these capabilities in-house rather than rely on third parties. It’s a long journey – if companies have not started that already, they are probably too late (we started in 2010). There will be a different approach to the project roadmap; rather than large cumbersome development projects, it will all be about short sprints.

As a business we will continue to increase the investment in our Data Scientist team, underpinning the mobile platform which will account for approximately 60% of 2017 online retail revenues.

International Expansion

With a slowing Australia and New Zealand economy, international expansion is critical. Our investment in the emerging South East Asian markets will increase, and this will ensure the MYSALE Group is well positioned to exploit this opportunity

With Brexit, the UK remains an exciting opportunity.

The new Low Value GST threshold legislation submissions have been submitted. It is anticipated legislation will be finalised in March/April 2017 – that leaves only three months to implement the new procedures; these timescales are virtually impossible to complete the IT and logistics technology and procedural roadmaps.”


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