According to Catch, more and more people are purchasing goods for special occasions online and Valentine’s Day is no exception.
Speaking to Power Retail, Nati Harpaz, the CEO of Catch Group said that gifts for men were almost twice as popular as gifts for women, with overall product sales experiencing strong growth when compared to last year.
“Dedicated Valentine’s Day events saw an increase in product sales compared to the same period last year. There’s no doubt that more and more people are buying for special occasions online,” he says.
“The most popular categories this Valentine’s Day were the ‘For Him’ and the ‘Adult’s Only’. It seems the men are winning this year, as gifts purchased from the ‘For Him’ category were nearly double compared to the ‘For Her’ category. Adult themed products proved most popular in Victoria with the state making up 40 percent of all adult toys and intimate products sales.”
The data also revealed that New South Wales splashed the most cash on the online shopping platform, accounting for more than a third of sales. Shoppers in NSW also purchased 32 percent more gifts than Victoria.
Of all the Valentine’s Day gift sales Catch recorded, adult toys reportedly made up 20 percent of transactions, with close to 40 percent of those transactions coming from Victorian consumers.
The business also saw a boost in sales of Tommy Hilfiger and Remington products, to name a few.
“The most popular brands this Valentine’s Day were Tommy Hilfiger, Remington, and Beats by Dre. [However], despite them being big name brands, customers only spent an average $40 this year, proving shoppers were able to find meaningful gifts for their significant other without breaking the bank,” Harpaz said.
The top sellers in the ‘Adults’ category this year were lingerie, including discounted Elle Macpherson items, Kayser and Calvin Klein branded goods. For men, the most popular purchases were watch boxes, Tommy Hilfiger wallets and belt gift sets and CK One, which sold for half price.
“At Catch, we aim to make it as quick and easy as possible for customers to find great gifts. For those in need of a little bit more inspiration, we create dedicated themed events, offering a wide range of products tailored to different recipients. We tend to see increased traffic to the site during these targeted events and this Valentine’s Day was no different. We made it easy for people to shop by categories including ‘For Him’, ‘For Her’, ‘Quirky Valentine’s Gifts’, and etc.”