Catch Opens ‘Clicks-to-Bricks’ Pop-Up Store

Catch is following in the footsteps of some of its international counterparts by opening its first pop-up store at one of Melbourne’s biggest shopping centres. The company opened the doors to its first physical location on Wednesday morning and will reportedly trade for the duration of the busy holiday period.

According to the online marketplace’s CEO, Nati Harpaz, the store will present consumers with a new type of shopping experience.

Chadstone pop up
Catch has opened a holiday pop-up store at Chadstone Shopping Centre.

“Catch does things differently, that’s always been the way,” he said. “Every day our aim is to provide an exceptional shopping experience. Now, we’re taking what makes Catch famous online to an in-store, clicks-to-bricks, and have created a pop-up shop designed for the digital age.”

According to a statement released by Catch, the pop-up will feature the website’s top 500 products, as well as a daily rotation of online favourites. The company also says that goods will be sold for a fraction of their normal price.

“As always, customers will get the very best prices on a huge range of products at the Catch store, with fresh deals added daily,” Harpaz said.

The digital-focussed CEO also explained that the pop-up store will offer a true omnichannel experience, offering click and collect services from mobile devices, where consumers can purchase goods online while in-store and then collect their goods from the counter.

Catch’s pop-up store bridges the gap between online and in-store shopping.

“As well as allowing customers to shop the traditional way, we will introduce an innovative way people can shop in our pop-up concept store on their own device. It’s instant click and collect, this is a real insight into the future of retail.”

This news comes just days after Catch announced its new digital magazine, The Home, where consumers can browse inspirational content online, before being connected to curated product ranges from Catch’s growing marketplace.

Bridging the gap between online and bricks-and-mortar retail has taken off as of late, with the likes of Amazon and Brandless also opening physical shop fronts in the US to complement their online offerings.

Although, Catch isn’t the only online marketplace ramping up its sales game in the lead up to the busy holiday period, as Kogan.com announced on Tuesday that it will be holding a huge online sale to correlate with the opening of Catch’s pop-up store.

From 9 am on Wednesday morning (the same time Catch opened the doors to its new pop-up), Kogan launched its mega two-day sale where consumers can access discounts on more than 300 products.

The two marketplaces have made a habit of going head-to-head, much like Amazon and eBay often does. In May this year, that competition peaked over alleged trademark infringements on Google AdWords. At the time, Catch Group accused Kogan of violating its ‘catch’ trademarks, by using sponsored links containing the word ‘catch’ to drive extra traffic to its site through Google AdWords.

“The Google sponsored links representations are false because none of the Kogan Catch mobile products or services or catchmobile.com.au is provided by, or with the licence or authority of, Catch Group, affiliated with Catch Group, or sponsored or approved by Catch Group,” Catch officials said in a statement at the time.

Catch’s holiday pop-up is located at Chadstone Shopping Centre in the old Toys ‘R’ Us store. An end date hasn’t been specified for the pop-up, but it is expected to trade until after Christmas, while Kogan’s online sale will only run for two days.

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