ChannelAdvisor Insite 2012 in Melbourne was the Largest Yet

The 29th of February 2012 marked not only a long awaited birthday for those lucky leap-year babies, it was also the date for the fifth ChannelAdvisor Insite event.

The educational and networking event for online retailers has previously been held in both Sydney and Melbourne. This time however, the event saw the largest turn out thus far. Every seat of the Jim Stynes room at the MCG was filled with retailers, solution providers and a few fortunate media personnel.

Mark Gray, Managing Director for ChannelAdvisor performed a fine job as MC, introducing presentations on the future of e-commerce, the ChannelAdvisor roadmap and paid search strategies. Gray also invited audience members to ask any question at any time via Twitter, using the hashtag #Insite2012; a novel way of taking questions on board without interrupting presentations.

Gray also announced a new initiative, the availability of Amazon as a new marketplace for Australian retailers. ChannelAdvisor Australia is now able to facilitate the process by which retailers can set up on Amazon in an effort to promote cross-border trade into the US. This is being offered via ChannelAdvisor’s fully-managed services team.

Scott Shillinglaw and Brian Cottrell, both Channel Managers for eBay, discussed improvements that have been and are continuing to be made within their marketplace. Their comments were of specific interest to many of the smaller retailers present, many of which operate, wholly or partially, on eBay.

Simon Capel from Google’s Strategic Business Development team also held a presentation that detailed how retailers can best use Google’s search engine to their advantage. He went on to hint at some exciting new developments that Google might be announcing in the near future. Watch this space.

Mark Gray at Insite 2012

Mark Gray, Managing Director for Channel Advisor Australia/APAC, discusses the availability of Amazon to local retailers.

The presentations were rounded off by a comparison shopping panel, moderated by ChannelAdvisor Sales Manager, Aidan McGaughey. The panel consisted of representatives from GetPrice, ShopBot and au.shopping.com, who answered any questions retailers had about the way comparison shopping sites operate.

The event was branded a general success by retailers and presenters alike, who gathered afterwards to network over food and beverages. A lucky few received prizes in the form of two ChannelAdvisor poker sets, while one even luckier person received a free copy of Power Retail’s E-Commerce Leaders’ Playbook 2012.

“We thank all our speakers, panel participants and attendees for making this Insite such a resounding success,” Gray said. “We were especially excited to hear Google review their expanding SEM, comparison shopping and payment initiatives.”

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