Click Frenzy Partners With Australia Post & Afterpay

Power Retail By Power Retail | 08 Nov 2017

Click Frenzy is happening on Tuesday 14th November, set to be the biggest yet, with a huge list of retailers participating plus Australia Post, Afterpay, eBay and American Express getting behind the online mega sale.

Click Frenzy aims to break all previous online shopping records as Australian shoppers ‘Go Wild’ for 24 hours. The Sale That Stops A Nation starts Tuesday 14 November, 7pm at, with over 4,000 deals on offer.

Over 500 retailers and brands will be participating in the upcoming event, featuring the ultimate Go Wild treasure hunt for subscribers with deals such as a brand new Google Home device for just $2 (RRP$199), or a 55” HD LED TV for just $10, plus over 4000 incredible savings from major Australian retail brands across all categories, including fashion, electrical, homewares, toys, travel and many more.

“Every year we aim to up the ante on the Click Frenzy experience,” says Click Frenzy co-founder Grant Arnott. “We launched our Go Wild deals in 2016 and this year we have expanded the program with more ridiculous offers than ever before.”

Australia Post Partners with Click Frenzy

Click Frenzy is delighted to welcome Australia Post as a partner in 2017.

The partnership sees Click Frenzy and Australia Post sponsor 120 Australian small businesses onto the platform. Having participated in the Click Frenzy Mayhem event earlier this year and seeing the positive impact on retail sales, Australia Post is supporting the November event to further stimulate opportunities for local retailers and shoppers.

“The appetite from Australian shoppers for these types of events is growing at a huge rate – we saw nearly 200 percent growth last year in consumer traffic, and we’re expecting another big increase this year. Our goal is to give Australian consumers the ultimate online shopping frenzy for 24 hours, and we are really excited to be partnering with Australia Post as well as so many of Australia’s leading retail brands for this year’s netbuster!”

Gearing up for Australia’s largest online shopping event, Australia Post General Manager eCommerce & International, Ben Franzi, said they were excited to see more opportunities for retailers.

“Click Frenzy provides an opportunity for local consumers to buy from local retailers, getting access to unique products from smaller retailers or popular products from larger merchants. We’re expecting a lot of customers will be taking advantage of Click Frenzy ahead of Christmas, and think the 2017 online shopping festival will be the most successful yet,” said Mr Franzi.

Afterpay Partners with Click Frenzy

The biggest name in ‘Buy Now, Pay Later’, Afterpay, has struck a deal with Click Frenzy to ensure more shoppers can take advantage of Afterpay during the upcoming online shopping mega sale.

“Afterpay is a gamechanger for Australian shoppers,” says Grant Arnott, co-founder of Click Frenzy. “The Buy Now, Pay Later concept is a natural fit with Click Frenzy customers, and many of our participating retail brands will be offering Afterpay during Click Frenzy. Our goal is to give Australian consumers the ultimate online shopping frenzy for 24 hours. Now more shoppers can score unbelievable bargains during Click Frenzy with Afterpay.”

 The partnership will allow Click Frenzy shoppers to browse and buy specifically from stores and brands offering Afterpay, with hundreds of exclusive special deals. Click Frenzy is expecting well over a million shoppers to descend on Australia’s best known online shopping event next Tuesday, and making ‘Buy Now, Pay Later’ easier with Afterpay will be a major boost for both shoppers and retailers.

Major Brands Offering Exceptional Deals

With over 500 retail brands joining Click Frenzy in 2017 (a 40% jump already on 2016), this is going to be by far the biggest Click Frenzy online shopping event Australian consumers have ever seen.

Participating brands include Myer, Sony, Microsoft, Bonds, Sheridan, Peter Alexander, Chemist Warehouse, Catch, Optus, Nike, Adidas, Rebel, 2XU, eBay, Flight Centre, Cotton On, Sportsgirl, Sunglass Hut, Freedom and hundreds more, all doing mega savings for one 24 hour period during Click Frenzy.

Click Frenzy runs from 7pm AEDT Tuesday, 14 November until 7pm AEDT Wednesday, 15 November.

Self-Serve Advertising Platform Launches

For retailers looking to trial Click Frenzy, a self-serve cost-per-click option is now available for the 2017 netbuster event, allowing retailers to set up deals on the platform, control budgets and manage campaigns throughout the event. This new option for advertisers opens up opportunities for new retailers to trial the event at an entry level.

“We know Click Frenzy works for retailers, and this new self-serve option gives every retailer a chance to sample what Australia’s biggest online shopping event can do for their brand,” says Arnott. “There’s already been a great deal of interest, and with a week to go to the main event we expect many more Australian online retailers to take advantage of the self-serve option.”

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Disclosure: Click Frenzy Pty Ltd is a subsidiary of Global Marketplace Pty Ltd, the parent company of The Media Pad Pty Ltd, which publishes Power Retail. 


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