After a successful trial of same-day delivery services with Airtasker in NSW, Coles has launched its new online delivery system Australia-wide.
Late last year, Coles announced a partnership with job-outsource company, Airtasker in the hopes of making shopping for groceries online faster and more efficient. Now, the program is officially being rolled out to all of its customers.
Originally run as a 12 month trial in NSW, Coles’ partnership with Airtasker meant customers could essentially ‘hire’ an Airtasker to do their grocery shopping, and then deliver it to them on the same day.
When the trial commenced, an Airtasker in NSW completed an online induction that reportedly covered everything from food handling to best practice delivery.
“Airtasker goes hand-in-hand with the existing Coles Online delivery service by helping customers have their shopping delivered on the same day or even in a few hours. We also give customers the ability to change any items on their list while the worker is at the store,” an Airtasker employee said at the time.
Airtasker deemed the trial a success and confirmed in an email to subscribers that the delivery service would be rolled out nationally.
“We’re incredibly pleased to say that the partnerships was a standout success, so we’ll be rolling out Australia-wide,” the email said. The service can easily be accessed via Coles’ website.
After entering their delivery location, shoppers can create a shopping list, select a delivery time, and set a budget for delivery (the system recommends a budget of $15-25). Customers will then receive a notification when the Airtasker is at the checkout to approve payment via credit card.
The partnership between Coles and Airtasker is the latest in a number of relationships Coles has built with third-party delivery suppliers, in a bid to fend off any potential threats posed by Amazon Fresh.
In August 2017, Coles started a home delivery trial out of its Richmond-based store with Uber, which was followed by a 30-minute home delivery trial with Deliveroo in metro areas across Australia.
Retail giant, IKEA also trialled and adopted Airtasker’s delivery services alongside Coles, offering the added feature of furniture assembly.
“In working with Airtasker we’re giving customers more choice when it comes to how they assemble their furniture. Many of our customers will continue to do-it themselves, but we are seeing an increase in take-up of services that make the shopping experience quicker and easier,” says IKEA’s Customer Experience Manager, Cass Hall.
According to Hall, the furniture assembly services available through Airtasker varies in price depending on the item, with fees starting at as little as $25 for smaller items, such as chairs.
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