The new David Jones online store is up and running, but there are some fundamental flaws that put the retail giant well out of the game as far as the user experience goes. Have your say.
After a hiatus following dotcom armageddon years ago, David Jones has quietly launched a revamped online store at www.davidjones.com.au. According to the DJs media release, the site features more than 1500 products including beauty, fragrance, body care, women’s and men’s accessories, Christmas hampers, toys, homewares, books and small appliances.
The site claims all orders will be sent within one business day, with gift wrapping available and delivery within Australia. Miranda and Megan peer out from just about every page, and there is plenty of product, but a quick examination reveals some serious flaws from a usability aspect.
Miranda Kerr is a man, and a big fan of the Braun Male Shaver
Most noticeable is the lack of attention to the site search functionality and merchandising (eg. 1500 product choices and NO ON-SITE SEARCH!). Clicking onto Mens Apparel, the only filtering available is by Apparel or by Brand. An enticing link in the sidebar offers a special on Industrie shirts, but the link goes nowhere. Miranda Kerr looks alluring, but the experience is a fail and a major disappointment from the iconic retail brand.
Plenty of work for DJs to do if it wants its online store trafficked – a lot of fundamentals overlooked in the five minutes I spent browsing the site.
What are your thoughts?