As part of a strategy to drive the launch of B2B wine marketplace in China, Dawine have employed serial wine entrepreneur Dean Taylor to be their new CEO. What will this mean for the brand and the man himself?
Dawine is an Australian start-up trying to take advantage of the burgeoning appetite for premium wine in China. Their appointment of Taylor as their new CEO is part of strategy to drive growth as Dawine enter the B2B wine distribution market. Taylor will also take a major stake in the company.
According to Taylor, there has been an enormous shift in the last 10 years in the way that consumers buy wine, “the online and direct-to-consumer segment is the fastest growing part of the market. However, the wine supply chain hasn’t kept up with the changing landscape and is still as inefficient, fragmented and lacking in technology as it was 10 years ago.”
Taylor’s experience cannot be denied with seven successful wine ventures under his belt including Cracka Wines, Wine Ark and My Wine Guy. Taylor believes that this next venture with Dawine has the potential to revolutionise the global wine supply chain.
Taylor’s vision is ambitious, as he explains it, “my vision is to help digitally transform the wine supply chain with a ‘smart logistics’ platform that allows sellers to expand their reach internationally and domestically, by providing access to inventory from thousands of suppliers and drop ship orders directly to consumers from strategically placed ‘depots,”
Taylor highlights the backwardness of the wine industry in terms of its reaches through technology, “with modern consumers now demanding same day and free delivery, it’s time the wine industry caught up. By leveraging technology, resources and scale, we can generate the efficiencies and service level now required.”
Australian wineries and what they are bringing in has grown considerably in the last few years. Taylor says that part of this growth is about honing in on the emerging demand for Australian wine and making the current wine supply chain more accessible. “While demand for Australian wines is booming in Asia and USA, it’s incredibly challenging for producers here to sell directly to consumers in those markets,” Taylor emphasises.
On why China is the first depot as part of Taylor’s smart logistics platform, “China is a logical starting point for one of the first depots. It’s an emerging market with no legacy wine distribution infrastructure, dominated by just a handful of well-known wine brands,” Taylor explains.
Piers Lewis, Chairman of Dawine, echoes Dean’s enthusiasm saying, “We are really excited to work with Dean and roll out a solution that the wine industry sorely needs. Dean’s experience is impressive, and his track record is as good as it gets in the wine industry. Dean’s passion for improving the wine industry and belief that Asia is a key market mirrors that of Dawine. We are very lucky to have him onboard.”
What this means for the ecommerce wine sphere is yet to be seen but could this be a new type of ecommerce retail? Only time will tell.
“Never miss our best stories. Sign up for Power Retail’s free weekly newsletter and find our daily stories on Facebook, Twitter, LinkedIn, and Instagram.”