Doddle’s Launch Aims to Increase Click and Collect in Australia

Ally Feiam By Ally Feiam | 09 Jul 2019

UK parcel company, Doddle, is launching in Australia. The company offers logistics for e-commerce and brick-and-mortar retailers and enables retailers to offer the services themselves, as it’s the best way for supporting and expanding their business.

The global e-commerce tech provider, Doddle, has launched in Australia and is opening offices in both Melbourne and Sydney. With substantial growth opportunities in the Australian retail industry, Doddle sees the potential to expand even further.

Online shopping accounts for only nine per cent of retail sales in the country, which is stark in contrast to the UK, which accounts for double. Moreover, only ’42 per cent of retailers [are] currently offering click and collect services’, which is something that Doddle is hoping to transform and change. Doddle is a UK company, founded by Sir Lloyd Dorfman, who also founded Travelex. Notable customers of Doddle include Marks and Spencer and Sports Unlimited Retail. Doddle’s retail and logistics technology
solutions cover many aspects of e-commerce fulfilment, offering services such as in-store click and collect and enabling digital and self-service returns.

“Doddle helps retailers offer consumers a seamless delivery and returns experience. The Australian launch follows Doddle’s recent expansion to the US, with the company planning to enter further markets across APAC within the next 12 months, underpinning Doddle’s ambitions to become the most sought after delivery partner in e-commerce,” explained a spokesperson for Doddle.

 

The company began as a Click and Collect service, but has since introduced a myriad of products that ‘help bridge gap’ between online and in-store shopping. With a 114 per cent year-on-year transaction growth, Doddle’s CEO, Justin Dery, sees a prime opportunity for Aussie consumers and retailers alike. “The retail sector is going through a period of rapid transformation. The arrival of major international giants such as Amazon, growth in online and consumers demanding greater speed and convenience, are shining the spotlight firmly on customer experience – particularly the last mile and how retailers can optimise that experience to deliver a competitive advantage,” Dery explained.

In the UK, Doddle has aided in the ‘outpaced’ growth in the retail sector, which has prompted retailers to invest in the Click and Collect initiative to build loyalty, increase foot traffic and optimise the last mile to deliver ‘better customer experiences.’

“Doddle’s technology platform helps retailers – including major multi-channel retail chains such as Marks & Spencer – increase competitiveness through more compelling delivery and returns propositions and generate more sales.  On average, 58 per cent of consumers collecting or returning orders in the stores of Doddle’s retail partners, go on to make additional purchases in-store,” Dery continued.

Doddle has hopes to expand even further across Australia, by investing in building out offices across Melbourne and Sydney and optimising tech support for prime results. “When it comes to multi-channel fulfilment, retailers need to ensure that multiple touch points are well served and that the customer can traverse channels in a simple and easy way. Click and collect is a very exciting option and solutions such as Doddle’s, make it easy for retailers to offer their stores as pick up points. It’s good news for retailers and their customers who are seeking more choice and convenience than ever before,” said Paul Greenberg, the Founder and Executive Director of the NORA Network.

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