This week, eBay celebrates 18 years in Australia, with the online marketplace recognising the milestone with the release of a raft of data on online shopping over the journey, and the launch of eBay Image Search in Australia.
Founded in 1999, ebay.com.au has evolved from an online auction house to a retail power house with more than 40,000 small businesses selling on the platform and over 11 million unique Aussie visitors every month.
In the last 18 years, more than 228,000 years’ worth of browsing time has been spent on the Australian site – of this, 70 per cent of visitors now do so via their mobile phones, 90 per cent of products sold on the platform today are brand new, and 80 of Power Retail’s Top 100 online retailers operate on the site today.
Managing Director Tim MacKinnon says the company’s success in Australia is due to the power of eBay’s unique community.
“Every week we connect millions of Australians to local businesses and global customers, creating opportunity through connected commerce,” MacKinnon says.
“The power of the marketplace is indisputable, offering unrivalled range and convenience. eBay landing on Australian shores almost two decades ago meant we were no longer bound by geography. We could trust someone at the other side of the country or the world to send us a package we had paid for. This was a huge leap at the time, but something we now take for granted.”
Then to Now
In its first full year of operation in Australia, shoppers spent over 1 million hours on eBay, which at the time exceeded expectations. In 2017 alone, more than 239 million hours have been spent browsing, searching comparing and purchasing products on eBay.
MacKinnon says the increased time spent online can be directly attributed to smart phone uptake in the market, with Australia having the second highest smart phone penetration per capita globally.
“Australia leads the way when it comes to mobile shopping. It has been incredible to watch mobile traffic grow from 8 per cent in 2010 to the 70 per cent it is today,” MacKinnon says.
Australian shoppers have also continued to be patriotic in the way they shop, with eBay data showing that New South Wales is the most supportive of local Australian products, making up 30 per cent of all Aussie products sold. That’s followed closely by Victoria (25 per cent) and Queensland (21 per cent). eBay continues to connect communities; when it comes to the biggest buying suburbs in Australia, Sydney’s CBD is followed closely by Toowoomba in Queensland.
eBay Image Search has been announced this week in Australia, as eBay moves to capitalise on the rising wave of visual discovery over text search. Image Search gives users an opportunity to snap a pic of an item they see, whether it’s in a store, worn by someone, at a friend’s place, etc. and then use the picture instead of words to find matching products on eBay. By entering it into the search bar, eBay will then surface listings that are a close match or visually similar so users can purchase more seamlessly. ‘Find it on eBay’ is a complement to Image Search, allowing shoppers to share images from social sites like Facebook or their favourite blog or website with the eBay app to find visually similar products on eBay.
The image search concept itself is not new, but eBay intends to take it to a new level with artificial intelligence and machine learning to drive relevant results for users. , and for eBay customers it provides access to the global catalogue of more than 1 billion product images, bringing the full universe of eBay discovery into visual search.
“Gone are the days of spending hours scouring the web or trying to find the right keyword for a product you saw,” MacKinnon says. “By applying artificial intelligence and machine learning technology, we are able to make it easy to check eBay for anything, extending the convenience of the marketplace and aligning the retail experience with the way consumers want to shop.”
New Generation Business Owners
With over 40,000 Aussie SMBs represented on the marketplace, eBay is constantly seeking new ways to add value. The latest addition will be the introduction in Australia of eBay Guaranteed Delivery which will protect both the buyer and seller and meet the increasing demand of immediacy in retail. This will help local businesses that ship items fast to sellers. eBay’s tracking data shows 21% of Australian sales ship within two days.
Recent research found choice and availability are the most important factors to the Australian online shopping experience (63 per cent). Some 72 per cent of Australians also agreed personal interaction with a small business owner, either in-store or online is important to them.
eBay is the largest online marketplace in Australia for businesses large and small. eBay claims that nearly 3000 Australians have made more than $1 million in sales on eBay Australia since it launched in 1999, which is more than the US and UK per capita.
18 eBay Facts
- The first item sold on eBay.com.au was a Harman Kardon amplifier
- There are 2923 Australian businesses that have made more than $1 million in sales on ebay.com.au
- Australian coins have been the most popular collectable item over the past 18 years
- In 2006 someone tried to sell New Zealand for 1 cent
- One of the most expensive items ever sold on eBay.com.au was a successful Fish and Chip store based in Gladstone which sold for $110,000
- Over the past 18 years, 2 billion hours have been spent on ebay.com.au, which would equate to 228,000 years for one Aussie shopper
- In 2014 the last Ford GTF to roll off the production line was sold for $394,000 to raise money for the National Breast Cancer Foundation
- Nearly 90% per cent of Australian SMBs on eBay export globally (compared to 5 per cent of all Australian registered businesses)
- In 2012, The Wiggles sold their Big Red Car on eBay.com.au for $35,700 raising money for SIDS for kids
- A few years ago a Perth man sold his whole life (worldly possessions) including his car, his motorbike and his house
- In 2016, bidders fought it out for the Kings Cross Coca-Cola sign. The lowercase ‘C’ in the word ‘Coca,’ sold for $18,700. The total money donated to Wayside Chapel by Coke and eBay was $100,700
- The good folks of Toowoomba have consistently been some of the most active eBay users in Australia over the past 18 years. Good on ‘em!
- One lucky fella was paid $17,000 for a patch of dirt from which Jon Aloissi kicked the world cup qualifying goal
- In 2010 Powderfinger gave a mid-air performance after their sunset farewell tour sold out immediately raising over $100,000 for charity
- NSW is the most patriotic state, with 30% of buyers in the state purchasing local Australian products, followed by Victoria (25 per cent) and Queensland (21 per cent)
- In 2016, Click and Collect grew dramatically with 800,000 sellers offering more than 4 million items
- Victoria and ACT are the biggest night owls staying up even later to shop than the rest of the nation and doing the majority of their shopping between 8pm – 10pm
- Between midnight and 1am, ‘Magic: The Gathering’ cards are the highest selling item
eBay has created a dedicated online hub which celebrate 18 years in Australia, the colourful community and the way shopping has evolved. Visit here to view trends and data.