eBay Mimics Bunnings, Launches 5% Price Beat Program

April Davis By April Davis | 02 Jul 2018

eBay has launched a new ‘Best Price Guarantee’ initiative, with the e-tailer vowing to not only match lower prices on new products; it will also beat them by five percent.

Under eBay’s new ‘Best Price Guarantee’ program, if a customer finds a lower price on a new item that’s sold elsewhere, the online marketplace will issue the consumer a voucher for the difference in price, as well as an additional five percent. This offer will reportedly be valid for consumers that notify eBay of the price difference within 48-hours of making the purchase.

eBay’s Chief Marketing Officer, Julie Nestor said the program has been implemented to help ensure savvy Australian shoppers are getting the best deal. In fact, she welcomes the challenge of competing with other marketplaces and sellers on price: “competition only makes us better”, she claims.

“We know eBay sellers have the best prices, and we’re willing to put our money where our mouth is. If Aussie shoppers do manage to find a cheaper price, we’re not just matching prices – we’re beating them,“ Nestor said.

“Australians shop first on eBay because we have 40,000 Aussie retailers, as part of our huge selection of over 1 billion listings across eBay’s global marketplaces.

“We have the best products at the best prices, so Aussies don’t have to shop around – but if you do buy a new product on eBay and see it cheaper elsewhere, we’ve got you covered.”

The price beat initiative is the next iteration of the company’s plans to compete with international players like Amazon, as it steps up the ante of its newly-launched eBay Plus membership.

“Best Price Guarantee, coupled with free shipping and returns via our new eBay Plus membership program, is all about delivering the value and convenience Aussies love.”

To redeem a price guarantee voucher, consumers are encouraged to open a customer chat window and share their eBay item ID, which can be found on their order confirmation email, as well as a link to the same item listed cheaper elsewhere.

To smooth the transition from the new online GST laws that came into effect on Sunday, eBay will also be offering a 10 percent discount on all purchases made through the marketplace until July 8.

“As of July 1, shoppers must pay GST on international online purchases under $1,000. Not only are we making sure Aussies can continue to shop on any eBay site, but we’re also offering a 10% discount from now until July 8,” said Nestor.

Originally passed in June 2017, the new GST laws mean any low-value imports will be treated the same as high-value Australian goods, as sellers who are not located down under will still have to register for GST collection. Additionally, any sellers that generate more than A$75,000 in revenue will be required to register with the Australian Taxation Office (ATO), so GST can be collected on any goods sold online by an international retailer.

This means that overseas sellers need to include GST in their price points, and regularly communicate their activities with the ATO.

While international marketplaces like Amazon have decided to block Australian users from international sites to avoid compliance with Australia’s new legislation, eBay has decided to take the necessary steps to remain compliant, while still giving local consumers access to its whole product base.

eBay’s price guarantee program is now available, but the e-commerce giant does warn that conditions apply.

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