Iconic Aussie footwear brand EMU Australia is preparing to open its world-first flagship store in Sydney this month.
Iconic Aussie footwear brand EMU Australia has announced the opening of a flagship retail store in the heart of Sydney’s CBD. The official opening is scheduled for January 28, 2016.
The EMU store will be situated at 220 George Street just a short distance from The Rocks, Circular Quay and the new Barangaroo development. The store is in a prime position to benefit from heavy foot traffic from tourists, shoppers and commuters. The stand-alone store is being established in collaboration with EMU’s retail partner All Things Australian.
The store fit-out has been designed to reflect EMU Australia’s brand identity as well as natural Australian colours and textures from earth-inspired palettes to local cultural influences. Fixtures include a White Pearl Wave Wall designed to match the wave patterns featured on the brand’s footwear, large placement TV screens and natural wood highlights.
The store will showcase the complete EMU range including Platinum Australia, Beach, Balance, Originals, and the super-popular Little Creatures kids’ range.
The launch of a Sydney flagship caps a big year for EMU Australia. Oprah selected EMU’s Little Creatures kids’ range for her 2015 Favourite Things list. EMU also announced the launch of its first US pop-up store, which is currently operating in the OC Mix shopping centre in Costa Mesa, California. The pop-up store will be operating through January 2016 and will feature EMU’s women’s and children’s collections.