EMU Australia to Launch Flagship Store

By Julian Thumm | 19 Jan 2016

Iconic Aussie footwear brand EMU Australia is preparing to open its world-first flagship store in Sydney this month.

Iconic Aussie footwear brand EMU Australia has announced the opening of a flagship retail store in the heart of Sydney’s CBD. The official opening is scheduled for January 28, 2016.

The EMU store will be situated at 220 George Street just a short distance from The Rocks, Circular Quay and the new Barangaroo development. The store is in a prime position to benefit from heavy foot traffic from tourists, shoppers and commuters. The stand-alone store is being established in collaboration with EMU’s retail partner All Things Australian.

The store fit-out has been designed to reflect EMU Australia’s brand identity as well as natural Australian colours and textures from earth-inspired palettes to local cultural influences. Fixtures include a White Pearl Wave Wall designed to match the wave patterns featured on the brand’s footwear, large placement TV screens and natural wood highlights.

EMU 2

 

The store will showcase the complete EMU range including Platinum Australia, Beach, Balance, Originals, and the super-popular Little Creatures kids’ range.

EMU little creatures

The launch of a Sydney flagship caps a big year for EMU Australia. Oprah selected EMU’s Little Creatures kids’ range for her 2015 Favourite Things list. EMU also announced the launch of its first US pop-up store, which is currently operating in the OC Mix shopping centre in Costa Mesa, California. The pop-up store will be operating through January 2016 and will feature EMU’s women’s and children’s collections.

 

 

 

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