Foot Locker Australia Launches E-Commerce Platform

By Prinitha Govender | 18 Jul 2017

Today Foot Locker launched its first ever e-commerce platform in Australia, marking a major milestone for the company stepping into the digital age of today’s tech savvy consumers.

Fitness fanatics and activewear enthusiast can now access Foot Locker’s full range of premium sneakers and apparel from anywhere in Australia, with the launch of the first-ever Foot Locker Australian e-commerce store.

The new Foot Locker website is now open for all Australian’s, including those in regional areas, to shop conveniently 24 hours a day, 7 days a week. The e-store allows free returns anywhere in Australia, free delivery nationally for orders over $150 and has a selection of more than a thousand products, with new products added weekly.

The new site will house the retailer’s best range of sneakers, apparel and accessories from premium brands including Jordan, Nike, adidas, Puma, Asics and Converse.

Foot Locker hopes that its new online store will further fuel the rise of sneaker culture in Australia. “We’re excited to expand into the online space and give our customers the opportunity to access our full range of product from anywhere in Australia,” says Natalie Ellis, vice president and general manager of Foot Locker Asia Pacific.

Foot Locker says it has built its e-commerce store to meet the needs and expectations of consumers and to facilitate access to the best-of-the-best sneakers from anywhere in Australia.

Consumers will also have access to the full range of House of Hoops, a-standard, Puma Lab and Converse Prime product that has previously only been available for purchase within flagship stores.

The New York based speciality retailer announced in it first quarter earnings report for 2017 that it would be focusing on enhancing its e-commerce platforms in the 23 countries it operates in globally; Europe is expected to be a growth catalyst for the company.

About Foot Locker
Foot Locker Retail, Inc. is an American sportswear and footwear retailer, with its headquarters in Midtown Manhattan, New York City, and operating in 23 countries worldwide, including North America, Australia, New Zealand and Europe.

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