Freshly Squeezed: 06.08.19

Ally Feiam By Ally Feiam | 06 Aug 2019

Instagram and WhatsApp are being re-branded and Amazon rebuffs the claims of a retail recession. Get a healthy dose of news as we uncover the day’s top stories in E-commerce.

Amazon Rebuffs David Jones’ Recession Comments

Rocco Braeuniger, Amazon’s Country Manager, has rebuffed the claim that Australian retail is a recession, by David Jones last week. In contrast, he noted that Australian businesses are currently facing a ‘boom’. “No, I’m not seeing that, but on the other hand we are just such an incredibly small part of the ­retail business, anywhere in the world actually, but we are not seeing that, and I cannot comment on what David Jones said,” explained Mr Braeuniger.

Last week, South Africa’s Woolworths Holdings, who bought David Jones for $2.1 billion, wrote down the store’s value by $437 million. This is the second round of damage that the department store has seen in the last two years. “The retail sector in Australia is currently in recession, and the Australian economy has slowed to its weakest level since the global financial crisis in 2009,” said a spokesperson from Woolworths Holdings.

Adzurra Launches on Google Play

A new tech startup, Adzurra, has launched on Google Play. The app, which is aimed at Millennial shoppers, gives access to users who want to find new and niche places to shop in their city. The fashion marketplace is designed to connect shoppers with ‘on-trend’ and ‘Instagrammable’ clothing in boutiques, online and in-store. “The reason behind the geolocation tool was to give shoppers the ability to see what type of clothes were available to them in-store, in their own city or when they travel,” explained Adzurra’s CEO and Founder, Sharine Duran. Read the full article about the launch here.

Superdry Utilises TikTok Stars for New Store Opening

Superdry has opened its new brick-and-mortar store in The Glen in Melbourne and showcased three TikTok stars to celebrate the launch. TikTok is one of the most downloaded apps and is popular with Gen X and younger Millennials, where the users can record videos of themselves dancing and with other influencers.

Matthew Iozzi, Superdry’s Marketing Manager, noted that the video-sharing app is a more popular option for target marketing than other social media platforms, such as Instagram. “TikTok allows users to inject a little bit more personality than Instagram, given that it’s primarily video-based. It encourages both users and viewers to engage in an honest conversation, rather than just a static image and post. There’s a very strong and unique flavour that comes with TikTok in terms of a social platform, and we’ll be utilising this as a more organic way of presenting information to our audience.”

Facebook to Add Its Name to Instagram and WhatsApp

Following the Federal Trade Commission (FTC) investigation and an incoming Department of Justice (DOJ) review, Facebook has confirmed that it will introduce a new ‘From Facebook’ title to its third-party apps, including Instagram and WhatsApp. The apps are said to be rebranded to ‘Instagram from Facebook’ and ‘WhatsApp from Facebook’, according to reports.  This is to disclose transparency between the user and the product and is a result of the Cambridge Analytica scandal in early 2018, where the social media platform exposed data of up to 87 million users to Cambridge Analytica. “We want to be clearer about the products and services that are part of Facebook,” said a Facebook spokesperson. “We want to give people a choice so they can reach their friends across these networks from whichever app they prefer,” said Facebook Co-Founder and CEO, Mark Zuckerberg.

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