Freshly Squeezed: 09.09.19

Ally Feiam By Ally Feiam | 09 Sep 2019

Barneys New York has a cheeky new campaign and Zimmermann opens its 12th store in the U.S. Get a healthy dose of news as we uncover the day’s top stories in e-commerce and retail.

FedEx Launches Korean Shipping Program

FedEx is planning to launch a discount shipping program with KoreaAuthorised Economic Operator Association (AEO). This aims to support the AEO members who consist of mainly SMEs.

“FedEx recognises the critical role of SMEs for the Korean economy as they account for over 50 per cent of Korea’s total manufacturing output,” explained Eun-Mi Chai, the Managing Director of FedEx Express Korea.

Coles and Woolworths Sales Lift 30 Per Cent

Some of Australia’s biggest retailers, including Coles, Woolies and JB Hi-Fi., have seen a massive boom in online sales, with more than 20 per cent rise across each retailer. JB Hi-Fi jumped 23 per cent in the FY, and Woolies showing sales growth of 30 per cent. Coles Online has made a profit for the first time, report say.

“If you look at overseas markets … anything up towards 8 or 9 per cent penetration is entirely doable,” explained Karen Donaldson, Coles Online General Manager. According to SMH, this would mean that the supermarket chain grosses between $2.5 billion and $2.7 billion in online sales alone.

Zimmermann Opens 12th U.S. Store

Australian fashion label, Zimmermann, has opened its twelfth store in the U.S. This is the third brick and mortar store to open in New York, with its launch of the latest boutique on Madison Avenue. Zimmermann is one of the favourite designers amongst celebrities like Katie Holmes, Beyonce and Kendall Jenner. “New York is like a second home for us. I have spent a lot of time in the city over the years and we’ve always loved the energy Madison Avenue brings. We are excited to now be a part of the Uptown community,” explained Nicky Zimmermann, the Creative Director and Co-Founder of the label.

Barneys New York Unveils Cheeky New Campaign

Despite Barneys New York filing Chapter 11 bankruptcy, it has unveiled a cheeky new campaign. The concept, dubbed ‘Dear Shopper’, features a window display of sayings like ‘Not Closed’, ‘The Emperor has Clothes’ and ‘Barneys ‘Til I’m Dead’. This aims to show the brand’s transparency with hopes to attract further customers into the store.

“In the nearly 100 years that we’ve been in business, Barneys New York has always been vocal, using its witty and provocative spirit to define the cultural significance of fashion,” said Matthew Mazzucca, the Creative Director at Barney’s New York. “This campaign shows our customers that the Barneys New York they know and love is here to stay, along with the fashion they expect in all of our stores.”

Catch up on last Friday’s Freshly Squeezed news here.

Like this story? Sign-up for the free Pulse Weekly Newsletter for more essential online retail content.