While research has confirmed that Google is the first place shoppers go to discover a new product, 50 percent of these shoppers are reportedly inspired to shop based on Google image results.
The Silicon-Valley tech giant has introduced its latest paid advertising format: shoppable ads on Google Images. In a blog post, the company said that its new format will allow retailers to “highlight” multiple products they have for sale within a sponsored ad in Google images.
“We’re currently testing this on a small percentage of traffic with select retailers, surfacing on broad queries like ‘home office ideas’, ‘shower tile designs’, and ‘abstract art’,” Surojit Chatterjee, Google’s vice president of product management and shopping said.
Elaborating on this, Chatterjee explained that users searching for home office ideas would be able to use their mobile device to scroll through images, hover over any sponsored ad and immediately see product brands, who the seller is, price points and which items in the image are available for sale.
Google says this feature will be rolled out for more retailers in the US over the coming months, with plans to extend the capabilities to the 17 countries that can already run ads through the Showcase Shopping platform in a bid to offer shoppers a “more inspirational and rich visual experience”.
“We’re continually thinking of ways to create better shopping experiences,” Chatterjee said. “And, we want to continue partnering with retailers so we can help consumers in these moments that will drive them to the final purchase.”