Google’s Head of Web Spam, Matt Cutts, warns of a major Penguin update this year, a Panda update this week, and the continued policing of link networks.
Speaking on a panel at SMX West in the US this week, Matt Cutts, Head of Web Spam for search engine giant Google, has warned of a major Penguin algorithm update that he believes will be one of the most talked about Google updates of the year. That’s an ominous warning for the SEO industry – since 2011, Google’s Panda and Penguin updates have sent marketers and SEOs scrambling to reengineer strategies to address major changes in the way the search engine ranks sites.
More and more sites are being penalised for reliance on high volumes of low quality links – Cutts reiterated during the SMX West panel ‘Search Engine Police’ that the top priorities for SEO are content and user experience. Link networks are being targeted heavily by Google, and retailers who rely on these for link-building may be in for a shock. If Google succeeds in its goal, we will witness a systematic dismantling of suspect link-building strategies, and an ever-growing demand for quality content and quality links. It’s a change that has been occurring for some time now, and one all online retailers need to prepare for, as cheap, automated SEO is well and truly in the sights of the search police. Download our latest report on content for more insights.
In addition to the ‘significant’ Penguin update coming, Cutts said there is a new Panda update also being released within the next week.