IKEA Australia Launches First VR Store

Power Retail By Power Retail | 15 Jun 2017

IKEA Australia has today launched the IKEA Virtual Reality store. The virtual store is a first for a large format retailer in Australia, providing a unique digital experience that allows customers to ‘walk’ the iconic IKEA store and browse products.

IKEA customers can now visit the home furnishings retailer wherever, whenever via its new virtual reality store.

The innovative technology is designed to enhance customers’ online shopping experience following the successful launch of online shopping in the ACT and surrounds, Tasmania, North Queensland and the NT.

For customers in areas with online shopping, purchases can also be made through the virtual store on a desktop device.

IKEA Australia multichannel specialist Malcolm Haylett said the IKEA Virtual Reality Store was about bringing online shopping to life in a new, interactive way.

IKEA Australia Launches First VR Store ikea virtual reality store

“The IKEA Virtual Reality store has been developed to support our online shopping service. We know that it’s important for customers to see and experience our home furnishings range. IKEA has recently made a move towards online retailing, but we want to offer the full IKEA store experience to our online shoppers,” says Haylett.

“We know that IKEA customers like to look online for inspiration before making a purchase. The IKEA Virtual Reality Store is simply a different and more immersive tool that allows you to do that. Through the innovative tool you can stand in a room-set and visualise it as if you were there in person, and you can for example, see our full range of sofas or beds at a glance. In the IKEA Virtual Reality Store you self-navigate the experience as if you walking an IKEA store.”

“Online shopping at IKEA is all about giving more accessibility to customers who want to shop with us wherever, whenever. Our unique Virtual Reality experience will support our current online shopping offering through our Canberra store and 10 collection points around the country.”

IKEA Australia Launches First VR Store ikea virtual reality store

The IKEA Virtual Reality Store will be officially launched in Townsville this weekend, on the back of a successful online shopping store and collection point coming online in the area earlier this year.

Locals can experience the IKEA Virtual Reality Store pop-up at Strand Esplanade in Townsville on 17 June 2017. Click here to enter the IKEA Virtual Reality Store

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