Long lines and packed Ikea stores over the weekend may be a thing of the past, thanks to the unveiling of the furniture retailer’s new online store in Australia.
Scandinavian style is now available to all Aussie consumers with a click of a mouse.
For the time being though, it’s only the Tasmanians who will have access to the furniture giant’s webstore, but before you get all loud mouthed about it… just remember that Tasmania is the only state in Australia that doesn’t have an Ikea store.
Until recently, the Tassies have only had access to Ikea’s mail order system in their neck of the woods, so it’s only fair they get first dibs to the homeware brand’s new click-and-collect online portal.
Collection of products purchased online can be made from one of Ikea’s two pick up points in Hobart and Launceston, with promises to open a bricks and mortar store in the future, if demand proves strong. So no Swedish meatballs and cute cafeteria meals for the Tassies just yet!
“The new service also allows for more peace of mind with secure online payments, as well as the ability for customers to track their order and select a preferred date for collection,” said IKEA Australia’s multichannel manager Michael Donath, in a company statement.
ACT is next in line for access to the IKEA’s online retail shopping experience, with plans to roll that out at the end of this month, and delivery will be offered in NSW regional areas from now on, including Albury, Gouldburn and Wagga Wagga.
Ikea is aiming for a twofold physical store footprint in Australia over the next three to four years. Ikea Australia’s country manager David Hood told The Australian Financial Review that he expects online sales to ramp up to at least ten percent of total sales by 2020, with the webstore eventually taking over to become the brand’s largest single store, repeating its footsteps abroad.
Mr Hood advised that in other countries this model hasn’t really taken away from the physical store presence.