Custom mens suit pureplay retailer InStitchu, has launched a concept showroom for weddings in the heart of Sydney, blurring the lines between pureplay and physical retail.
Australian custom and tailored menswear brand, InStitchu has launched a new concept showroom for weddings on Clarence Street.
Last week, the made-to-measure men’s suit company opened its first Weddings Showroom, located on Clarence Street in Sydney. With 7 other InStitchu showrooms across Australia, New Zealand, and the US, this showroom is primarily dedicated to fitting grooms and groomsmen for that special day.
The new Clarence Street Weddings Showroom provides a gentleman’s oasis where groomsmen can sip on some whiskey while getting expert and tailored style advice, so everyone can look and feel great for the big day! The decision to open this was data-driven, based on demand through the number of wedding parties coming into current showrooms, pop-ups, and online. Wedding groups have grown to be one of the company’s largest audiences.
The new InStitchu wedding showroom is located at Shop 2, Ground Floor, 152-156 Clarence St, Sydney.