Retail Apparel Group Launches Johnny Bigg

By Campbell Phillips | 25 Sep 2014

One of Australia’s largest menswear retail groups has launched a new brand, Johnny Bigg, which aims to cater for the large and tall gentlemen.

Now Australia’s largest menswear retail group has a specialist offering that offers clothing to fit Australia’s largest men (both plus-size and tall), dubbed Johnny Bigg.

Retail Apparel Group (RAG) has announced the launch of a new niche menswear brand, specifically catering for big and tall gents with fashionable, diverse and affordable attire.

Retail Apparel Group's Johnny Bigg

The Johnny Bigg website, the product of RAG’s latest partnership with Amblique.

As far as the e-commerce side of the project was concerned, it appears RAG has stuck with the development agency it has engaged to great effect in the past, with Amblique coming on board to execute Johnny Bigg’s digital requirements.

“We wanted to ensure we provided a seamless shopping experience for our customer and this was reflected in the design of the Johnny Bigg site. Amblique were able to deliver this on time and on budget to ensure our launch was successful.” Peter Ratcliffe, Head Of Digital, RAG

In this sense, RAG sought to efficiently create an immersive and highly-optimised online experience that could be quickly rolled out so as to introduce the new brand to market and begin developing a customer base for the soon-to-be-established bricks-and-mortar outlets that will accompany the digital channel. Features of the new site include comprehensive fit guides, lookbooks, click-to-collect and dynamic filters on fit and body type.

Amblique, a digital commerce consultancy that provides retail strategy, e-commerce platform implementation and optimisation services has also worked with RAG to develop e-commerce sites for its other menswear brands, including Tarocash, yd. and Connor.

Johnny Bigg website

Johnny Bigg website calls out its service offering.

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