The ICONIC Turns 7, Celebrates 13 Million Orders

The ICONIC has announced it will be holding an exclusive birthday sale, offering 30 percent off the bulk of its 60,000 products. Starting on Tuesday and running through to 10 pm on Wednesday night, the company is sharing its birthday joy with its consumers. But, the e-tailer’s birthday cheer spreads a lot further than online discounts, as the company has also shared seven interesting facts about the business in its first Birthday Trend Report.

“There’s definitely no feeling of ‘Seven Year Itch’ here at THE ICONIC as we celebrate our seventh birthday, and it’s a milestone we couldn’t be more proud of,” said Patrick Schmidt, CEO at The ICONIC.

According to the report, The ICONIC has shipped 13 million products since its launch in 2011, with its Australian and New Zealand customers now spending twice as long shopping on the site now than they did just seven years ago. In fact, The ICONIC claims its shoppers have already spent 440,000 plus days browsing its lines in 2018 alone, the equivalent of 1,100 years.

“We’ve also welcomed over 300 new brands to THE ICONIC since our last birthday, taking us to over 1,000 brands on site – that’s almost one new brand for our customers to shop every single day,” Schmidt said.

The ICONIC has also revealed its all-time bestseller, with Converse’s Chuck Taylor All Star Ox taking out the top spot, followed by Adidas Originals’ Superstar. In fact, shoes are reportedly among the best overall sellers, with six of the company’s best selling items being shoes – the seventh is a watch.

Staple items like t-shirts and jeans are reportedly a strong revenue earner, with The ICONIC’s Birthday Trend Report revealing the e-tailer sells 150,000 white t-shirts and 200,000 pairs of jeans each year.

The company also says that shoppers from the Northern Territory are the ones to shop, as the top-end of Australia takes out The ICONIC’s bargain hunting prize, with consumers from this area shopping the most during sales. Queensland and New Zealand come in as a close second and third.

According to Schmidt, The ICONIC has its team to thank for the company’s achievements over the past seven years.

“It’s only thanks to our incredible 750 strong team (both at HQ and our Fulfilment Centre) that enables us to achieve such amazing results, as we continue to create the shopping experience of the future for Aussies and Kiwis,” he said.

The ICONIC is celebrating its birthday at a good time, having unlocked a number of achievements over the last 12-months.

In recent months, the company has released a new kids range, partnered with Aussie fashion giant, Cotton On, and launched a successful trial of one-hour delivery as part of its continued investment in logistics.

Reports from earlier this year have also indicated that The ICONIC is eyeing its maiden profit this year after the company announced back in May that it was on-track to reach its revenue targets despite recording a loss of $9.15 million in 2017.

“We have very loyal and very happy customers. That means a lot of repeat purchases, and we have recommendations from people who shop with us to people who haven’t shopped with us,” Schmidt said.

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