e-Commerce Giant The Iconic Partners with Forever New

Fashion label Forever New has partnered with one of Australia’s largest online fashion retailers and e-Commerce leaders, The Iconic.

The contract was confirmed by Forever New’s brand director, Carolyn MacKenzie, this morning.

The partnership will spell big rewards in increased sales and brand awareness for Forever New, with The Iconic’s webstore seeing over ten million visits per month, offering consumers over 700 brands and more than 500,000 products to choose from.

“We are excited to have Forever New join the line-up of other celebrated household Australian brands available on The Iconic,” said MacKenzie

“As Forever New’s retail presence continues to grow throughout the Australian market, we are thrilled that our customer can now purchase through one of the country’s top online retail platforms.”

Sydney-based pureplay, The Iconic, is one the country’s largest online fashion and sportswear retailers, offering products for both men and woman. The Company launched in 2011 under e-Commerce umbrella Rocket Internet.

The brand sets a high benchmark as far as online retail and fashion go, and has been successful in creating a strong online presence and fashion community. The e-Commerce conglomerate stocks high demand Aussie labels like sass & bide, Camilla and Marc and Lorna Jane, as well as larger international labels like Nike, Calvin Klein, J Brand and River Island.

Founded in 2006, Melbourne-based Forever New is a clothing and accessories label that also holds a strong online (and physical) retail presence and fashion following. The company now boasts over 300 stores in Australia, New Zealand and the world, including Europe, Asia, South Africa and UAE.


2 thoughts on “e-Commerce Giant The Iconic Partners with Forever New”

  1. Joe says:

    Good piece of PR, is there a story or are they just brand 701?

    1. dean says:

      I was thinking the same thing… “e-Commerce Giant The Iconic Partners with Forever New”

      I initially assumed the Iconic would leverage some kind of click and collect or omichannel relationship.. But its deceptively guff, another brand added to a retailer.. #slownewsday

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