Walmart wakes up to ecommerce potential

US retail giant Walmart has conceded it is losing ground in the cyberspace race. Speaking at the ‘Next Generation Walmart’ shareholders meeting, President and CEO Mike Duke admitted that the internet is an area the company needed to significantly improve.

“Leadership is not an entitlement, especially in our business,” said Duke. “We’ve made significant investments in technology to operate more efficiently and deliver even greater value to our customers. But there’s another aspect of technology that goes to the heart of the customer experience, and that’s e-commerce.

“We need an even deeper understanding of the role of mobile technology throughout the world, including developing countries. We have to develop the right channels for customers to shop when they want, how they want, and where they want. Quite frankly, some of our competitors are ahead of us here. So let me be clear: Building the best website will be just as important as getting our store formats right.”

Wal-Mart serves customers and members more than 200 million times per week at more than 8,400 retail units under 55 different banners in 15 countries. With fiscal year 2010 sales of $405 billion, Walmart employs more than 2 million associates worldwide.

2 thoughts on “Walmart wakes up to ecommerce potential

    • Phil John
    • 12th June

    Pretty interesting stuff really.

    • Jan Morrison
    • 12th June

    It seems inevitable that every major retailer is going to have to invest heavily in online retailing in the future. What about the Australian retailers? Harvey Norman, etc.?


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